Demandbase
Case Studies
Deep Instinct's Exponential Growth through Data-Driven Approach
Overview
Deep Instinct's Exponential Growth through Data-Driven ApproachDemandbase |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Autonomous Driving Sensors | |
Equipment & Machinery Oil & Gas | |
Sales & Marketing | |
Cybersecurity Time Sensitive Networking | |
System Integration | |
Operational Impact
The implementation of Demandbase One led to a shift from traditional marketing to a modern account-based approach for Deep Instinct. This resulted in a significant increase in their pipeline. The company was able to be more intentional about who they targeted and how they prioritized accounts, leading to a more efficient and effective marketing strategy. The SDRs were able to improve their conversion rates and pipeline growth by focusing on their best prospects and taking a more personalized approach. The integration of Demandbase with LinkedIn allowed them to customize their ads based on where an account is in the buyer journey. The data from Demandbase also built trust with the sales team, as they were able to see who they should target and why. Furthermore, the analytics provided by Demandbase unlocked new insights, enabling them to see which channels were driving traffic at each journey stage and what the average cost per engagement minute was from different channels. | |
Quantitative Benefit
Raised SDR calls-to-conversations ratio by 333% | |
Boosted conversations-to-meetings by 269% | |
Pipeline soared more than 900% year over year | |