Case Studies Deep consumer engagement drives conversion rates

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	Deep consumer engagement drives conversion rates

Deep consumer engagement drives conversion rates

Technology Category	Analytics & Modeling - Machine Learning Analytics & Modeling - Predictive Analytics
Applicable Industries	Automotive
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Replenishment
Services	Software Design & Engineering Services System Integration
Challenge	Dominion Dealer Solutions needed a cost-effective, automated way to take information from multiple sources, quickly and accurately analyze the data, and generate consumer-ready automobile descriptions in real time. The challenge was to create engaging content that could drive click-throughs, showroom conversions, and vehicle sales. The existing manual process was time-consuming and prone to errors, making it difficult to scale and meet the growing demands of the market. Read More
About Customer	Dominion Dealer Solutions is a comprehensive platform provider for auto dealerships, offering tools to manage inventory, marketing, and customer information. The company serves a wide range of auto dealerships, helping them streamline operations and improve customer engagement. With a focus on innovation and efficiency, Dominion Dealer Solutions aims to provide its clients with the best possible tools to enhance their business performance. The company has a significant presence in the United States and caters to a large number of dealerships, making it a key player in the automotive industry. Read More
Solution	Dominion Dealer Solutions turned to Narrative Science’s intelligent automation platform, Quill, to create a custom vehicle description product. Quill transforms data such as make, model, mileage, and features into individual vehicle stories at scale. This automated solution allowed Dominion to generate consumer-friendly content quickly and accurately, driving higher engagement and sales. The implementation of Quill enabled Dominion to automate the content creation process, reducing the time and effort required to produce high-quality vehicle descriptions. This not only improved operational efficiency but also enhanced the overall customer experience by providing more detailed and engaging information about the vehicles. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Analytics & Modeling - Predictive Analytics

Applicable Industries

Automotive

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Replenishment

Services

Software Design & Engineering Services

System Integration

Challenge

Dominion Dealer Solutions needed a cost-effective, automated way to take information from multiple sources, quickly and accurately analyze the data, and generate consumer-ready automobile descriptions in real time. The challenge was to create engaging content that could drive click-throughs, showroom conversions, and vehicle sales. The existing manual process was time-consuming and prone to errors, making it difficult to scale and meet the growing demands of the market.

About Customer

Dominion Dealer Solutions is a comprehensive platform provider for auto dealerships, offering tools to manage inventory, marketing, and customer information. The company serves a wide range of auto dealerships, helping them streamline operations and improve customer engagement. With a focus on innovation and efficiency, Dominion Dealer Solutions aims to provide its clients with the best possible tools to enhance their business performance. The company has a significant presence in the United States and caters to a large number of dealerships, making it a key player in the automotive industry.

Solution

Dominion Dealer Solutions turned to Narrative Science’s intelligent automation platform, Quill, to create a custom vehicle description product. Quill transforms data such as make, model, mileage, and features into individual vehicle stories at scale. This automated solution allowed Dominion to generate consumer-friendly content quickly and accurately, driving higher engagement and sales. The implementation of Quill enabled Dominion to automate the content creation process, reducing the time and effort required to produce high-quality vehicle descriptions. This not only improved operational efficiency but also enhanced the overall customer experience by providing more detailed and engaging information about the vehicles.

Impact #1	Dominion Dealer Solutions saw a significant increase in page views across both new and used vehicles, indicating higher consumer engagement.
Impact #2	The automated content creation process reduced the time and effort required to produce vehicle descriptions, improving operational efficiency.
Impact #3	The consumer-friendly content generated by Quill helped drive showroom conversions and vehicle sales, contributing to overall business growth.

Impact #1

Dominion Dealer Solutions saw a significant increase in page views across both new and used vehicles, indicating higher consumer engagement.

Impact #2

The automated content creation process reduced the time and effort required to produce vehicle descriptions, improving operational efficiency.

Impact #3

The consumer-friendly content generated by Quill helped drive showroom conversions and vehicle sales, contributing to overall business growth.

Benefit #1	20% lift in page views across new and used vehicles
Benefit #2	50% lift in page views for used vehicles alone
Benefit #3	Significant increase in inventory revenue

Benefit #1

20% lift in page views across new and used vehicles

Benefit #2

50% lift in page views for used vehicles alone

Benefit #3

Significant increase in inventory revenue

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Overview

Deep consumer engagement drives conversion rates

Operational Impact

Quantitative Benefit