Alteryx Case Studies DatabaseUSA Relies on Alteryx to Ensure Clients Get the Most Accurate Lists and Data Possible

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	DatabaseUSA Relies on Alteryx to Ensure Clients Get the Most Accurate Lists and Data Possible Alteryx

DatabaseUSA Relies on Alteryx to Ensure Clients Get the Most Accurate Lists and Data Possible

Alteryx

Technology Category	Analytics & Modeling - Data-as-a-Service
Applicable Industries	Telecommunications
Services	Data Science Services
Challenge	DatabaseUSA, a leading provider of business and personal mailing lists, email lists, sales leads, and related database products, was facing a challenge in maintaining the quality and accuracy of its data. The company was dealing with raw data from hundreds of different sources and multiple directories, including data from utility companies and call data from its call center. To manage this, the company had to hire individuals with high-level data expertise, which was costly. Moreover, every time new data was introduced, the company had to develop a significant amount of new, low-level code to get the data into its database successfully and accurately. This process was not only expensive but also difficult to scale. Read More
About Customer	DatabaseUSA.com is a leading provider of business and personal mailing lists, email lists, sales leads, and related database products. The company's lists and online products are used by customers large and small for a variety of purposes, including marketing, analytics, customer profiling, background checks, business verifications, and employee queries. The company's products have been highlighted on the television news program “60 Minutes.” DatabaseUSA is one of the few database providers that still compiles its own complete databases from original sources, performing rigorous verifications online, via its call center, and by way of proprietary algorithms, resulting in greater than 95 percent data accuracy. Read More
Solution	DatabaseUSA decided to use Alteryx Analytics for its data management needs. Alteryx provided the company with the necessary ETL and data blending capabilities. The solution was able to handle tasks like standardization and duplicates effectively. Alteryx was used to standardize, clean, and de-dupe the data from the different sources, and then bring it into DatabaseUSA's own database to identify which records were truly new. The Alteryx team also supported DatabaseUSA's unconventional deployment requirements to a hosted server environment due to data sensitivity issues. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data-as-a-Service

Applicable Industries

Telecommunications

Services

Data Science Services

Challenge

DatabaseUSA, a leading provider of business and personal mailing lists, email lists, sales leads, and related database products, was facing a challenge in maintaining the quality and accuracy of its data. The company was dealing with raw data from hundreds of different sources and multiple directories, including data from utility companies and call data from its call center. To manage this, the company had to hire individuals with high-level data expertise, which was costly. Moreover, every time new data was introduced, the company had to develop a significant amount of new, low-level code to get the data into its database successfully and accurately. This process was not only expensive but also difficult to scale.

About Customer

DatabaseUSA.com is a leading provider of business and personal mailing lists, email lists, sales leads, and related database products. The company's lists and online products are used by customers large and small for a variety of purposes, including marketing, analytics, customer profiling, background checks, business verifications, and employee queries. The company's products have been highlighted on the television news program “60 Minutes.” DatabaseUSA is one of the few database providers that still compiles its own complete databases from original sources, performing rigorous verifications online, via its call center, and by way of proprietary algorithms, resulting in greater than 95 percent data accuracy.

Solution

DatabaseUSA decided to use Alteryx Analytics for its data management needs. Alteryx provided the company with the necessary ETL and data blending capabilities. The solution was able to handle tasks like standardization and duplicates effectively. Alteryx was used to standardize, clean, and de-dupe the data from the different sources, and then bring it into DatabaseUSA's own database to identify which records were truly new. The Alteryx team also supported DatabaseUSA's unconventional deployment requirements to a hosted server environment due to data sensitivity issues.

Impact #1	Blended hundreds of data sources, including call center data, online data, and utility data, into a clean, accurate database
Impact #2	Compressed complex processes from several weeks into hours, enabling the delivery of ad hoc requests as the DatabaseUSA team tests new business rules
Impact #3	Replaced script and low-level code with a simple drag-and-drop visual workflow

Impact #1

Blended hundreds of data sources, including call center data, online data, and utility data, into a clean, accurate database

Impact #2

Compressed complex processes from several weeks into hours, enabling the delivery of ad hoc requests as the DatabaseUSA team tests new business rules

Impact #3

Replaced script and low-level code with a simple drag-and-drop visual workflow

Benefit #1	Reduced data processing time from weeks to hours
Benefit #2	Saved costs on hiring high-level data expertise

Benefit #1

Reduced data processing time from weeks to hours

Benefit #2

Saved costs on hiring high-level data expertise

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Overview

DatabaseUSA Relies on Alteryx to Ensure Clients Get the Most Accurate Lists and Data Possible

Operational Impact

Quantitative Benefit