Tableau Case Studies Data transparency and responsiveness at Neue Zürcher Zeitung

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	Data transparency and responsiveness at Neue Zürcher Zeitung Tableau

Data transparency and responsiveness at Neue Zürcher Zeitung

Tableau

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	The increase of digitalization brings risks and opportunities alike, and the media industry is no exception to that. The NZZ data analysis team, led by Markus Barmettler, used a Microsoft Excel-based reporting solution in combination with ad-hoc analysis when necessary. In October 2014, the team chose to migrate to a Tableau solution in an effort to be able to quickly react to market opportunities. Before the NZZ team could reap the rewards of new and profitable insights, it needed to redefine and automate its in-house data collection process. “As we were coming from an Excelbased reporting system, we needed to first set up a data warehouse,” says Barmettler. Read More
About Customer	A Swiss-media staple since 1780, the Neue Zürcher Zeitung (NZZ) is synonymous for highquality publishing and a liberal world view. Its goal is to report current events, explore topics of interest, and deliver information to the public. The media group stands for free thinking and decisiveness of action. Today, 35 people throughout marketing and product departments use Tableau for analyses. Read More
Solution	The NZZ team chose to migrate to a Tableau solution in an effort to be able to quickly react to market opportunities. They needed to redefine and automate its in-house data collection process. “As we were coming from an Excelbased reporting system, we needed to first set up a data warehouse,” says Barmettler. “Once we had laid that foundation, though, we were ready to go. With Tableau Desktop, we were able to efficiently explore our data after just one day of introduction.” NZZ regularly analyzes a variety of local and online data sources based on SQL Server, IBM BigInsights, Adobe Analytics, flat Excel files, Amazon S3, and Apache Spark on Amazon EMR, among others. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

The increase of digitalization brings risks and opportunities alike, and the media industry is no exception to that. The NZZ data analysis team, led by Markus Barmettler, used a Microsoft Excel-based reporting solution in combination with ad-hoc analysis when necessary. In October 2014, the team chose to migrate to a Tableau solution in an effort to be able to quickly react to market opportunities. Before the NZZ team could reap the rewards of new and profitable insights, it needed to redefine and automate its in-house data collection process. “As we were coming from an Excelbased reporting system, we needed to first set up a data warehouse,” says Barmettler.

About Customer

A Swiss-media staple since 1780, the Neue Zürcher Zeitung (NZZ) is synonymous for highquality publishing and a liberal world view. Its goal is to report current events, explore topics of interest, and deliver information to the public. The media group stands for free thinking and decisiveness of action. Today, 35 people throughout marketing and product departments use Tableau for analyses.

Solution

The NZZ team chose to migrate to a Tableau solution in an effort to be able to quickly react to market opportunities. They needed to redefine and automate its in-house data collection process. “As we were coming from an Excelbased reporting system, we needed to first set up a data warehouse,” says Barmettler. “Once we had laid that foundation, though, we were ready to go. With Tableau Desktop, we were able to efficiently explore our data after just one day of introduction.” NZZ regularly analyzes a variety of local and online data sources based on SQL Server, IBM BigInsights, Adobe Analytics, flat Excel files, Amazon S3, and Apache Spark on Amazon EMR, among others.

Impact #1	Enables quick discovery of irregularities
Impact #2	Allows for optimized editorial content based on readers’ preferences
Impact #3	Supports marketing campaign analysis

Impact #1

Enables quick discovery of irregularities

Impact #2

Allows for optimized editorial content based on readers’ preferences

Impact #3

Supports marketing campaign analysis

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Overview

Data transparency and responsiveness at Neue Zürcher Zeitung

Operational Impact