Fivetran Case Studies Data Management Transformation in Retail: A Case Study of IJsvogel Retail

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	Data Management Transformation in Retail: A Case Study of IJsvogel Retail Fivetran

Data Management Transformation in Retail: A Case Study of IJsvogel Retail

Fivetran

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Consumer Goods Retail
Applicable Functions	Quality Assurance
Use Cases	Retail Store Automation Theft Detection
Services	Testing & Certification
Challenge	IJsvogel Retail, a Dutch pet and garden products chain with a history of nearly 130 years, was grappling with the challenge of managing and leveraging its vast and disparate data. With over 180 stores, more than 1,600 employees, and over 800 wholesale customers, the company was generating a significant amount of data. However, this data was not being effectively utilized to inform business decisions. Instead, old data and log files were often discarded rather than compiled and analyzed. The company's small IT department found it difficult to promote the adoption of new applications across the company. The lack of a unified, reliable, and stable data source was hindering the company's ability to make informed business decisions. Read More
About Customer	IJsvogel Retail is a Dutch pet and garden products retail chain with nearly 130 years of experience. The company started with one brand, Boerenbond, which focused on supplying garden, home, and outdoor life products. Forty years ago, the company expanded to provide pet supplies under the brand Pets Place, which is now the largest of its kind in the Netherlands. IJsvogel Retail has more than 1,600 employees serving 180 stores and over 800 wholesale customers. The company relies on an omnichannel strategy and is planning to use its improved data picture to extend customer reach and focus on building loyalty programs. Read More
Solution	IJsvogel Retail turned to Fivetran to address its data management challenges. Fivetran enabled the company to consolidate all its data into a single data warehouse, creating a single source of truth for all operations and customer behaviors. This standardized, real-time data provided the company with reliable information, enabling it to plan its operations more effectively. The implementation of Fivetran not only simplified the job of the IT department but also accelerated the time to market. The introduction of managed, automated data flows saved weeks of the engineering team's time, allowing them to focus on the bigger picture rather than maintaining pipelines. The new data architecture focused on actionability, positively impacting risk management, business planning, operational efficiency, and infrastructure management. The democratization of data enabled all business units to use the same information for their own exploration and utilize it more proactively and creatively. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Quality Assurance

Use Cases

Retail Store Automation

Theft Detection

Services

Testing & Certification

Challenge

IJsvogel Retail, a Dutch pet and garden products chain with a history of nearly 130 years, was grappling with the challenge of managing and leveraging its vast and disparate data. With over 180 stores, more than 1,600 employees, and over 800 wholesale customers, the company was generating a significant amount of data. However, this data was not being effectively utilized to inform business decisions. Instead, old data and log files were often discarded rather than compiled and analyzed. The company's small IT department found it difficult to promote the adoption of new applications across the company. The lack of a unified, reliable, and stable data source was hindering the company's ability to make informed business decisions.

About Customer

IJsvogel Retail is a Dutch pet and garden products retail chain with nearly 130 years of experience. The company started with one brand, Boerenbond, which focused on supplying garden, home, and outdoor life products. Forty years ago, the company expanded to provide pet supplies under the brand Pets Place, which is now the largest of its kind in the Netherlands. IJsvogel Retail has more than 1,600 employees serving 180 stores and over 800 wholesale customers. The company relies on an omnichannel strategy and is planning to use its improved data picture to extend customer reach and focus on building loyalty programs.

Solution

IJsvogel Retail turned to Fivetran to address its data management challenges. Fivetran enabled the company to consolidate all its data into a single data warehouse, creating a single source of truth for all operations and customer behaviors. This standardized, real-time data provided the company with reliable information, enabling it to plan its operations more effectively. The implementation of Fivetran not only simplified the job of the IT department but also accelerated the time to market. The introduction of managed, automated data flows saved weeks of the engineering team's time, allowing them to focus on the bigger picture rather than maintaining pipelines. The new data architecture focused on actionability, positively impacting risk management, business planning, operational efficiency, and infrastructure management. The democratization of data enabled all business units to use the same information for their own exploration and utilize it more proactively and creatively.

Impact #1	The implementation of Fivetran has revolutionized IJsvogel Retail's approach to data management. The company has transitioned from discarding old log files and data to retaining all data due to its potential future value. The business has become so data-aware that the consideration of new software purchases includes checking if data can be extracted from it. The company's planning for the future has been simplified, and it can now be more ambitious in its goals. IJsvogel has been transforming from a wholesaler to a retailer and, with the use of store cookies, it can identify purchases and link those to specific customers. This has enabled the marketing department to work on customer segmentation, create personas, link them to Salesforce, and focus on building customer loyalty.

Impact #1

The implementation of Fivetran has revolutionized IJsvogel Retail's approach to data management. The company has transitioned from discarding old log files and data to retaining all data due to its potential future value. The business has become so data-aware that the consideration of new software purchases includes checking if data can be extracted from it. The company's planning for the future has been simplified, and it can now be more ambitious in its goals. IJsvogel has been transforming from a wholesaler to a retailer and, with the use of store cookies, it can identify purchases and link those to specific customers. This has enabled the marketing department to work on customer segmentation, create personas, link them to Salesforce, and focus on building customer loyalty.

Benefit #1	Established a simple unified way of managing business data
Benefit #2	Accelerated time to market from weeks to minutes
Benefit #3	Improved data quality and provided effective quality assurance

Benefit #1

Established a simple unified way of managing business data

Benefit #2

Accelerated time to market from weeks to minutes

Benefit #3

Improved data quality and provided effective quality assurance

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Overview

Data Management Transformation in Retail: A Case Study of IJsvogel Retail

Operational Impact

Quantitative Benefit