Qlik Case Studies Data becomes a strategic asset: Active Intelligence drives customer experience

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	Data becomes a strategic asset: Active Intelligence drives customer experience Qlik

Data becomes a strategic asset: Active Intelligence drives customer experience

Qlik

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Analytics & Modeling - Real Time Analytics
Applicable Functions	Sales & Marketing Business Operation
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Rackspace Technology was dealing with a chaotic data environment, which was more of a liability than an asset. The business intelligence team was spending more time fact-checking than delivering actionable insights. The company needed to transform its data into a strategic asset that could help it compete better in terms of customer experience. To achieve this, Rackspace Technology established its Global Data Office. Read More
About Customer	Rackspace Technology is a leading end-to-end multicloud technology services company. They design, build and operate their customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. They partner with their customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies. Read More
Solution	Rackspace Technology embarked on an analytics modernization journey, transforming its on-premises environment to Google Cloud and migrating from QlikView to Qlik Sense. The company now has next-generation analytics delivering a 'governed source of fact'. This is driving Active Intelligence across the global organization and user adoption is doubling every month. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Analytics & Modeling - Real Time Analytics

Applicable Functions

Sales & Marketing

Business Operation

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Rackspace Technology was dealing with a chaotic data environment, which was more of a liability than an asset. The business intelligence team was spending more time fact-checking than delivering actionable insights. The company needed to transform its data into a strategic asset that could help it compete better in terms of customer experience. To achieve this, Rackspace Technology established its Global Data Office.

About Customer

Rackspace Technology is a leading end-to-end multicloud technology services company. They design, build and operate their customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. They partner with their customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.

Solution

Rackspace Technology embarked on an analytics modernization journey, transforming its on-premises environment to Google Cloud and migrating from QlikView to Qlik Sense. The company now has next-generation analytics delivering a 'governed source of fact'. This is driving Active Intelligence across the global organization and user adoption is doubling every month.

Impact #1	Rackspace Technology now has a governed source of fact, driving Active Intelligence across the global organization.
Impact #2	User adoption of the new system is doubling every month.
Impact #3	The company has experienced a cultural shift towards becoming a data-driven organization.

Impact #1

Rackspace Technology now has a governed source of fact, driving Active Intelligence across the global organization.

Impact #2

User adoption of the new system is doubling every month.

Impact #3

The company has experienced a cultural shift towards becoming a data-driven organization.

Benefit #1	Tenfold improvement in Net Promotor Score (NPS).
Benefit #2	Ability to predict and act to prevent customer churn.

Benefit #1

Tenfold improvement in Net Promotor Score (NPS).

Benefit #2

Ability to predict and act to prevent customer churn.

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Overview

Data becomes a strategic asset: Active Intelligence drives customer experience

Operational Impact

Quantitative Benefit