Adverity Case Studies Data Automation Streamlines Seven.One Entertainment's Workflow and Boosts Productivity

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	Data Automation Streamlines Seven.One Entertainment's Workflow and Boosts Productivity Adverity

Data Automation Streamlines Seven.One Entertainment's Workflow and Boosts Productivity

Adverity

Applicable Functions	Sales & Marketing
Use Cases	Leasing Finance Automation Material Handling Automation
Challenge	Seven.One Entertainment Group, a German-based innovator in the ad tech industry, was managing over 100 marketing campaigns involving siloed sources of data, including TV, Google and Bing search ads, print, and social channels. The team was manually gathering and breaking down the information using spreadsheets and PDF files, a process that was not only time-consuming but also made it difficult to examine results quickly. Reports were only issued once a week rather than daily, and the company lacked an accurate, overall view across online and offline campaign strategies, leading to uncertainty in decision-making. Read More
About Customer	Seven.One Entertainment Group is a German-based innovator in the ad tech industry. They specialize in telling unique stories for brands through effective marketing campaigns. The company offers cross-media advertising solutions that enable their clients to access target audiences with precision. They manage over 100 marketing campaigns involving various sources of data, including TV, Google and Bing search ads, print, and social channels. Their goal is to understand the impact of these massive efforts and use the insights to plot better ad campaigns and advance workflow productivity. Read More
Solution	Seven.One Entertainment Group decided to eliminate manual processes and embrace automation to completely transform their workflow. They partnered with Adverity, which enabled them to aggregate all data into one place through easy API connections to individual channels. The data was automatically imported, transformed, and optimized before being centrally stored in Google’s BigQuery database. This allowed internal stakeholders to view error-free data before it was exported to specific target destinations. The various teams within Seven.One gained an easier way to access data to understand performance results relevant to their particular key performance indicators (KPIs). With automation in place, the group was able to focus on elevating campaign strategies. Read More Log in to view content
Contents

Applicable Functions

Sales & Marketing

Use Cases

Leasing Finance Automation

Material Handling Automation

Challenge

Seven.One Entertainment Group, a German-based innovator in the ad tech industry, was managing over 100 marketing campaigns involving siloed sources of data, including TV, Google and Bing search ads, print, and social channels. The team was manually gathering and breaking down the information using spreadsheets and PDF files, a process that was not only time-consuming but also made it difficult to examine results quickly. Reports were only issued once a week rather than daily, and the company lacked an accurate, overall view across online and offline campaign strategies, leading to uncertainty in decision-making.

About Customer

Seven.One Entertainment Group is a German-based innovator in the ad tech industry. They specialize in telling unique stories for brands through effective marketing campaigns. The company offers cross-media advertising solutions that enable their clients to access target audiences with precision. They manage over 100 marketing campaigns involving various sources of data, including TV, Google and Bing search ads, print, and social channels. Their goal is to understand the impact of these massive efforts and use the insights to plot better ad campaigns and advance workflow productivity.

Solution

Seven.One Entertainment Group decided to eliminate manual processes and embrace automation to completely transform their workflow. They partnered with Adverity, which enabled them to aggregate all data into one place through easy API connections to individual channels. The data was automatically imported, transformed, and optimized before being centrally stored in Google’s BigQuery database. This allowed internal stakeholders to view error-free data before it was exported to specific target destinations. The various teams within Seven.One gained an easier way to access data to understand performance results relevant to their particular key performance indicators (KPIs). With automation in place, the group was able to focus on elevating campaign strategies.

Impact #1	The implementation of Adverity’s automation solution had an immediate impact on Seven.One Entertainment. The company saved four hours a week on time-consuming data management, freeing up staff to focus on more strategic tasks. Reporting, a crucial element to understand performance, was now significantly faster, thanks to data updates delivered almost instantly. The staff no longer worried about conclusions that may have been based on faulty information, and the stress of adding new platforms and channels into the media mix was alleviated. Overall, Adverity’s solution provided better flexibility to react quickly to changes in ad performance, allowing the group to confidently face any new challenge.

Impact #1

The implementation of Adverity’s automation solution had an immediate impact on Seven.One Entertainment. The company saved four hours a week on time-consuming data management, freeing up staff to focus on more strategic tasks. Reporting, a crucial element to understand performance, was now significantly faster, thanks to data updates delivered almost instantly. The staff no longer worried about conclusions that may have been based on faulty information, and the stress of adding new platforms and channels into the media mix was alleviated. Overall, Adverity’s solution provided better flexibility to react quickly to changes in ad performance, allowing the group to confidently face any new challenge.

Benefit #1	Saved 4 hours each week due to automation, shifting from manual processes to optimizing campaigns
Benefit #2	Centralized data, aggregating online and offline information now accessible across the organization
Benefit #3	Significantly faster, up-to-date reports quickly shared with key stakeholders

Benefit #1

Saved 4 hours each week due to automation, shifting from manual processes to optimizing campaigns

Benefit #2

Centralized data, aggregating online and offline information now accessible across the organization

Benefit #3

Significantly faster, up-to-date reports quickly shared with key stakeholders

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Overview

Data Automation Streamlines Seven.One Entertainment's Workflow and Boosts Productivity

Operational Impact

Quantitative Benefit