Case Studies Dallas/Fort Worth International Airport Enhances Operations with MicroStrategy-Powered Mobile App

Edit This Case Study Record

	Dallas/Fort Worth International Airport Enhances Operations with MicroStrategy-Powered Mobile App

Dallas/Fort Worth International Airport Enhances Operations with MicroStrategy-Powered Mobile App

Technology Category	Platform as a Service (PaaS) - Data Management Platforms Analytics & Modeling - Real Time Analytics Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Transportation
Applicable Functions	Business Operation Facility Management
Use Cases	Remote Asset Management Fleet Management Predictive Maintenance
Services	System Integration Software Design & Engineering Services
Challenge	The process of accessing critical information was extremely cumbersome for DFW as they had a large amount of data on multiple platforms. Previously, over 50% of the staff’s time was spent compiling, transferring, and inputting data. Then many hours were required to proofread the data to make sure that it was accurate and that the manually created spreadsheet had all the correct formulas in each of the cells. The DFW IT department worked with MicroStrategy to create a uniform data warehouse. With the new database, the probability of human error due to manual data entry has been eliminated, as the data is updating automatically. Read More
About Customer	Dallas/Forth Worth International Airport (DFW) is the third busiest airport in the world in terms of aircraft movements. Established in 1968, DFW is managed by a Board of Directors responsible for overseeing all aspects of the airport's operations. The airport serves as a major hub for both domestic and international flights, facilitating millions of passengers and cargo movements annually. DFW is committed to providing a seamless and efficient travel experience, leveraging advanced technologies to enhance operational efficiency and customer satisfaction. The airport's strategic initiatives focus on innovation, sustainability, and continuous improvement to maintain its status as a leading global aviation hub. Read More
Solution	The DFW mobile app, powered by MicroStrategy, has significantly increased the level of accountability, transparency, and efficiency within various business units. The iPad app includes features such as checking crucial KPIs with the latest data and a heat map that allows users to focus on key areas of the airport. Users can instantly see how specific locations in the airport are performing and compare them to other terminals. The app enables users to create reports, rank terminals, and utilize data to achieve their goals. One of the main areas of focus is parking, which is the second-largest revenue generator at DFW. By using the MicroStrategy platform, DFW can analyze parking trends and customer behaviors to provide demanded services like valet parking. The app has also empowered DFW's leadership to make informed decisions quickly and efficiently, enhancing overall operational effectiveness. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Analytics & Modeling - Real Time Analytics

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Transportation

Applicable Functions

Business Operation

Facility Management

Use Cases

Remote Asset Management

Fleet Management

Predictive Maintenance

Services

System Integration

Software Design & Engineering Services

Challenge

The process of accessing critical information was extremely cumbersome for DFW as they had a large amount of data on multiple platforms. Previously, over 50% of the staff’s time was spent compiling, transferring, and inputting data. Then many hours were required to proofread the data to make sure that it was accurate and that the manually created spreadsheet had all the correct formulas in each of the cells. The DFW IT department worked with MicroStrategy to create a uniform data warehouse. With the new database, the probability of human error due to manual data entry has been eliminated, as the data is updating automatically.

About Customer

Dallas/Forth Worth International Airport (DFW) is the third busiest airport in the world in terms of aircraft movements. Established in 1968, DFW is managed by a Board of Directors responsible for overseeing all aspects of the airport's operations. The airport serves as a major hub for both domestic and international flights, facilitating millions of passengers and cargo movements annually. DFW is committed to providing a seamless and efficient travel experience, leveraging advanced technologies to enhance operational efficiency and customer satisfaction. The airport's strategic initiatives focus on innovation, sustainability, and continuous improvement to maintain its status as a leading global aviation hub.

Solution

The DFW mobile app, powered by MicroStrategy, has significantly increased the level of accountability, transparency, and efficiency within various business units. The iPad app includes features such as checking crucial KPIs with the latest data and a heat map that allows users to focus on key areas of the airport. Users can instantly see how specific locations in the airport are performing and compare them to other terminals. The app enables users to create reports, rank terminals, and utilize data to achieve their goals. One of the main areas of focus is parking, which is the second-largest revenue generator at DFW. By using the MicroStrategy platform, DFW can analyze parking trends and customer behaviors to provide demanded services like valet parking. The app has also empowered DFW's leadership to make informed decisions quickly and efficiently, enhancing overall operational effectiveness.

Impact #1	The DFW mobile app has increased accountability, transparency, and efficiency within various business units.
Impact #2	The app's heat map feature allows users to focus on key areas of the airport, improving operational oversight.
Impact #3	Users can instantly access real-time data to make informed decisions, enhancing overall operational effectiveness.

Impact #1

The DFW mobile app has increased accountability, transparency, and efficiency within various business units.

Impact #2

The app's heat map feature allows users to focus on key areas of the airport, improving operational oversight.

Impact #3

Users can instantly access real-time data to make informed decisions, enhancing overall operational effectiveness.

Benefit #1	Parking generated over $100 million in revenue last year.
Benefit #2	The app helped identify a 10% increase in sales for a concession tenant compared to the previous year.

Benefit #1

Parking generated over $100 million in revenue last year.

Benefit #2

The app helped identify a 10% increase in sales for a concession tenant compared to the previous year.

Download PDF Version

Overview

Dallas/Fort Worth International Airport Enhances Operations with MicroStrategy-Powered Mobile App

Operational Impact

Quantitative Benefit