Case Studies Customized Campaigns Lead to Hiring Boom at Tenable

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	Customized Campaigns Lead to Hiring Boom at Tenable

Customized Campaigns Lead to Hiring Boom at Tenable

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Human Resources
Services	Software Design & Engineering Services System Integration
Challenge	Tenable Network Security, a rapidly growing SaaS company, faced the challenge of filling highly technical positions quickly to keep up with the increasing demand for their products. The recruiting team needed to differentiate their employer brand in a crowded market to attract high-quality talent. They recognized the need to enhance the candidate experience with tailored campaigns to stand out and attract the right candidates. Read More
About Customer	Tenable Network Security, founded in 2002, is a leader in continuous network monitoring, helping clients identify vulnerabilities, reduce risk, and ensure compliance. The company serves top Fortune Global 500 companies, the U.S. Department of Defense, and governments worldwide. With a focus on delivering high-quality products and services, Tenable has experienced rapid growth and needed to ensure their headcount kept pace with the increasing demand for their products. Read More
Solution	Tenable used Jobvite Engage, a candidate relationship management system, and the Engage Services team to execute highly customized recruitment marketing campaigns. These campaigns broadcasted tailored messages to the most relevant and qualified candidates, even those not actively seeking a new job. One of the first campaigns centered on March Madness, leveraging the event's popularity to maximize visibility and resonate with the desired candidates. The success of this campaign led to the creation of more targeted campaigns, such as the 'Guardians of the Internet' and a Rugby World Cup-themed campaign, to attract talent from various regions and demographics. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Human Resources

Services

Software Design & Engineering Services

System Integration

Challenge

Tenable Network Security, a rapidly growing SaaS company, faced the challenge of filling highly technical positions quickly to keep up with the increasing demand for their products. The recruiting team needed to differentiate their employer brand in a crowded market to attract high-quality talent. They recognized the need to enhance the candidate experience with tailored campaigns to stand out and attract the right candidates.

About Customer

Tenable Network Security, founded in 2002, is a leader in continuous network monitoring, helping clients identify vulnerabilities, reduce risk, and ensure compliance. The company serves top Fortune Global 500 companies, the U.S. Department of Defense, and governments worldwide. With a focus on delivering high-quality products and services, Tenable has experienced rapid growth and needed to ensure their headcount kept pace with the increasing demand for their products.

Solution

Tenable used Jobvite Engage, a candidate relationship management system, and the Engage Services team to execute highly customized recruitment marketing campaigns. These campaigns broadcasted tailored messages to the most relevant and qualified candidates, even those not actively seeking a new job. One of the first campaigns centered on March Madness, leveraging the event's popularity to maximize visibility and resonate with the desired candidates. The success of this campaign led to the creation of more targeted campaigns, such as the 'Guardians of the Internet' and a Rugby World Cup-themed campaign, to attract talent from various regions and demographics.

Impact #1	Tenable saw a significant increase in career site traffic, with visitors growing from 26,000 total views at the end of 2014 to around 82,000 in the fall of 2015.
Impact #2	The targeted content led to higher engagement, with more page clicks and time spent on the site.
Impact #3	Referral hires increased, with 30% of new hires coming from employee recommendations.

Impact #1

Tenable saw a significant increase in career site traffic, with visitors growing from 26,000 total views at the end of 2014 to around 82,000 in the fall of 2015.

Impact #2

The targeted content led to higher engagement, with more page clicks and time spent on the site.

Impact #3

Referral hires increased, with 30% of new hires coming from employee recommendations.

Benefit #1	215% increase in career site views.
Benefit #2	90% job acceptance rate.
Benefit #3	300 new hires in one year.

Benefit #1

215% increase in career site views.

Benefit #2

90% job acceptance rate.

Benefit #3

300 new hires in one year.

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Overview

Customized Campaigns Lead to Hiring Boom at Tenable

Operational Impact

Quantitative Benefit