Azuga Case Studies Customer Success Story : Uber, Mexico

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	Customer Success Story : Uber, Mexico Azuga

Customer Success Story : Uber, Mexico

Azuga

Technology Category	Functional Applications - Fleet Management Systems (FMS) Sensors - GPS
Applicable Industries	Transportation
Applicable Functions	Logistics & Transportation
Use Cases	Fleet Management Vehicle Telematics
Services	System Integration
Challenge	Uber Mexico faces typical challenges like a large and growing customer base in a country with resistant legislation and a violence prone taxi industry. Other problems facing Uber, Mexico include high operational costs, congested cities, complexity of operation with hidden costs and relative lower levels of population with smartphone connectivity. Uber Mexico has unique challenges facing its operation in Mexico market, where driver accountability has started challenging their business model. Uber Mexico has started looking for a GPS tracking solution to increase driver accountability and encourage responsible behaviour without seeming to be over bearing and “Big Brotherish”. They wanted a Fleet GPS tracking solution their drivers would love to engage with, which can facilitate tracking drivers efficiently, reduce liability and decrease costs. Read More
About Customer	Uber Technologies Inc., is an American international transportation network company headquartered in San Francisco, California. The company develops, markets and operates the Uber mobile app, which allows consumers with smartphones to submit a trip request which is then routed to Uber drivers who use their own cars. By May 28, 2015, the service was available in 58 countries and 300 cities worldwide. Mexico is a very important market for Uber as success in an emerging market like Mexico with similarities to many developing countries, can provide a test case for Uber to replicate in similar markets worldwide. Read More
Solution	Azuga has been chosen as a partner for Uber, Mexico, because of Azuga’s pioneering efforts in creating a social telematics platform based on a single OBDII GPS tracking device, which aims at encouraging modification of drivers’ attitude for more positive behavioural outcomes. In only 1 year, Uber car owners that have installed Azuga’s plug-and-play technology into their fleets have experienced a decrease in accidents, fuel consumption, maintenance cost and operational costs. There have been tremendous behavioural changes observed regarding drivers’ attitude on the parameters like Over Speeding, Harsh Braking, Harsh Acceleration, Idling, Illegal Areas and illegal Times which upon counselling of the drivers by Uber team has led to better route management, better discipline and better driver scores. Read More Log in to view content
Contents

Technology Category

Functional Applications - Fleet Management Systems (FMS)

Sensors - GPS

Applicable Industries

Transportation

Applicable Functions

Logistics & Transportation

Use Cases

Fleet Management

Vehicle Telematics

Services

System Integration

Challenge

Uber Mexico faces typical challenges like a large and growing customer base in a country with resistant legislation and a violence prone taxi industry. Other problems facing Uber, Mexico include high operational costs, congested cities, complexity of operation with hidden costs and relative lower levels of population with smartphone connectivity. Uber Mexico has unique challenges facing its operation in Mexico market, where driver accountability has started challenging their business model. Uber Mexico has started looking for a GPS tracking solution to increase driver accountability and encourage responsible behaviour without seeming to be over bearing and “Big Brotherish”. They wanted a Fleet GPS tracking solution their drivers would love to engage with, which can facilitate tracking drivers efficiently, reduce liability and decrease costs.

About Customer

Uber Technologies Inc., is an American international transportation network company headquartered in San Francisco, California. The company develops, markets and operates the Uber mobile app, which allows consumers with smartphones to submit a trip request which is then routed to Uber drivers who use their own cars. By May 28, 2015, the service was available in 58 countries and 300 cities worldwide. Mexico is a very important market for Uber as success in an emerging market like Mexico with similarities to many developing countries, can provide a test case for Uber to replicate in similar markets worldwide.

Solution

Azuga has been chosen as a partner for Uber, Mexico, because of Azuga’s pioneering efforts in creating a social telematics platform based on a single OBDII GPS tracking device, which aims at encouraging modification of drivers’ attitude for more positive behavioural outcomes. In only 1 year, Uber car owners that have installed Azuga’s plug-and-play technology into their fleets have experienced a decrease in accidents, fuel consumption, maintenance cost and operational costs. There have been tremendous behavioural changes observed regarding drivers’ attitude on the parameters like Over Speeding, Harsh Braking, Harsh Acceleration, Idling, Illegal Areas and illegal Times which upon counselling of the drivers by Uber team has led to better route management, better discipline and better driver scores.

Impact #1	Uber, Mexico by deploying Azuga GPS Fleet tracking solution has been able to track the drivers whose scores have not improved over a three month period and got rid of their services, leading to an overall improvement in Uber’s operational efficiency and higher customer satisfaction.
Impact #2	As more and more Uber drives realize the value of the program they tend to stay on reducing unnecessary churn.
Impact #3	Should an Uber vehicle be involved in a serious accident, Uber can claim that it did its outmost best to control bad driving behavior

Impact #1

Uber, Mexico by deploying Azuga GPS Fleet tracking solution has been able to track the drivers whose scores have not improved over a three month period and got rid of their services, leading to an overall improvement in Uber’s operational efficiency and higher customer satisfaction.

Impact #2

As more and more Uber drives realize the value of the program they tend to stay on reducing unnecessary churn.

Impact #3

Should an Uber vehicle be involved in a serious accident, Uber can claim that it did its outmost best to control bad driving behavior

Benefit #1	72 percent decrease in accidents
Benefit #2	14 percent decrease in fuel consumption
Benefit #3	10 percent decrease in maintenance cost

Benefit #1

72 percent decrease in accidents

Benefit #2

14 percent decrease in fuel consumption

Benefit #3

10 percent decrease in maintenance cost

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Overview

Customer Success Story : Uber, Mexico

Operational Impact

Quantitative Benefit