Celigo Case Studies Curran Streamlines Business Processes and Enhances Customer Experience with Celigo

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	Curran Streamlines Business Processes and Enhances Customer Experience with Celigo Celigo

Curran Streamlines Business Processes and Enhances Customer Experience with Celigo

Celigo

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Inventory Management Systems
Applicable Industries	Marine & Shipping Transportation
Applicable Functions	Maintenance Sales & Marketing
Use Cases	Inventory Management Picking, Sorting & Positioning
Services	System Integration
Challenge	Curran, a family-owned online luxury retailer, faced several operational challenges. Their highly customized website required a custom API to connect to their ERP system, Acumatica. With only one developer on staff, the manual integration tasks were time-consuming and detracted from further website development and customer experience enhancement. Additionally, Curran struggled with real-time inventory visibility. Their accountant had to maintain stock in two different databases, leading to data silos, inaccurate orders, and a poor customer experience. This often resulted in the need to provide order discounts, negatively impacting the company’s bottom line. Furthermore, due to their diverse selection of luxury furnishings, Curran had difficulty managing over fifty thousand unique SKUs associated with customized order placements. Read More
About Customer	Curran is a family-owned online luxury retailer with 30 years of experience in curating quality flooring and European home furnishings. They cater to design-oriented consumers and hospitality industries, selling a curated selection of high-end European-inspired indoor and outdoor furniture and flooring. Their goal is to provide premium customer service and support from product selection to installation. Curran is a residential and commercial retailer with international distribution, specializing in natural and synthetic carpets and high-design furniture and flooring. The Curran team consists of 26 employees and two developers. Read More
Solution	Curran turned to Celigo for a solution. A representative from PC Bennett recommended Celigo integrations, based on their flexible and stable Acumatica connectors. After connecting their website and ERP, Curran explored other connection possibilities to address more of their integration needs. They connected Google Analytics and Google Tag Manager to improve their Google data insights and advertising. This automation benefited not only the marketing team but also the HR and sales departments. The integration and automation of their ordering and shipping systems improved inventory management, order debugging, and shipping precision. All product item attributes are now maintained in parallel, eliminating the need for manual tasks and freeing up time for customer service and website enhancement. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Functional Applications - Inventory Management Systems

Applicable Industries

Marine & Shipping

Transportation

Applicable Functions

Maintenance

Sales & Marketing

Use Cases

Inventory Management

Picking, Sorting & Positioning

Services

System Integration

Challenge

Curran, a family-owned online luxury retailer, faced several operational challenges. Their highly customized website required a custom API to connect to their ERP system, Acumatica. With only one developer on staff, the manual integration tasks were time-consuming and detracted from further website development and customer experience enhancement. Additionally, Curran struggled with real-time inventory visibility. Their accountant had to maintain stock in two different databases, leading to data silos, inaccurate orders, and a poor customer experience. This often resulted in the need to provide order discounts, negatively impacting the company’s bottom line. Furthermore, due to their diverse selection of luxury furnishings, Curran had difficulty managing over fifty thousand unique SKUs associated with customized order placements.

About Customer

Curran is a family-owned online luxury retailer with 30 years of experience in curating quality flooring and European home furnishings. They cater to design-oriented consumers and hospitality industries, selling a curated selection of high-end European-inspired indoor and outdoor furniture and flooring. Their goal is to provide premium customer service and support from product selection to installation. Curran is a residential and commercial retailer with international distribution, specializing in natural and synthetic carpets and high-design furniture and flooring. The Curran team consists of 26 employees and two developers.

Solution

Curran turned to Celigo for a solution. A representative from PC Bennett recommended Celigo integrations, based on their flexible and stable Acumatica connectors. After connecting their website and ERP, Curran explored other connection possibilities to address more of their integration needs. They connected Google Analytics and Google Tag Manager to improve their Google data insights and advertising. This automation benefited not only the marketing team but also the HR and sales departments. The integration and automation of their ordering and shipping systems improved inventory management, order debugging, and shipping precision. All product item attributes are now maintained in parallel, eliminating the need for manual tasks and freeing up time for customer service and website enhancement.

Impact #1	The integration and automation of Curran's systems have led to significant operational improvements. The company has seen an improvement in inventory management, order debugging, and shipping precision. All product item attributes are now maintained in parallel, eliminating the need for manual tasks and freeing up time for customer service and website enhancement. The improvements in customer data insights through the integration of their Acumatica ERP and Google advertising and reporting tools have helped reduce costs by gaining further intelligence to optimize ad spend to reach potential customers. In addition, Curran plans to expand their current integrations to also include their email and sales systems (CMS and Mailgun), further enhancing their operational efficiency.

Impact #1

The integration and automation of Curran's systems have led to significant operational improvements. The company has seen an improvement in inventory management, order debugging, and shipping precision. All product item attributes are now maintained in parallel, eliminating the need for manual tasks and freeing up time for customer service and website enhancement. The improvements in customer data insights through the integration of their Acumatica ERP and Google advertising and reporting tools have helped reduce costs by gaining further intelligence to optimize ad spend to reach potential customers. In addition, Curran plans to expand their current integrations to also include their email and sales systems (CMS and Mailgun), further enhancing their operational efficiency.

Benefit #1	Eliminated the need for manual tasks, saving hours of valuable time
Benefit #2	Improved inventory management, reducing the need for order discounts
Benefit #3	Enhanced Google data insights and advertising, reducing costs by optimizing ad spend

Benefit #1

Eliminated the need for manual tasks, saving hours of valuable time

Benefit #2

Improved inventory management, reducing the need for order discounts

Benefit #3

Enhanced Google data insights and advertising, reducing costs by optimizing ad spend

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Overview

Curran Streamlines Business Processes and Enhances Customer Experience with Celigo

Operational Impact

Quantitative Benefit