Acoustic Case Studies Cuisinart's Journey to 99% Email Deliverability with Acoustic and Whereoware

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	Cuisinart's Journey to 99% Email Deliverability with Acoustic and Whereoware Acoustic

Cuisinart's Journey to 99% Email Deliverability with Acoustic and Whereoware

Acoustic

Technology Category	Infrastructure as a Service (IaaS) - Cloud Databases Sensors - Acoustic Sensors
Applicable Industries	E-Commerce Healthcare & Hospitals
Applicable Functions	Maintenance Sales & Marketing
Use Cases	Experimentation Automation Predictive Maintenance
Services	Testing & Certification
Challenge	Cuisinart, a leading culinary appliances manufacturer, was facing a significant challenge with their email marketing program. Their email deliverability rate was plummeting due to issues such as mail blocks, bounces, and a blacklisted IP address. The company was struggling to get past spam filters and reach their intended audience. According to Return Path’s Deliverability Benchmark report, approximately 15% of emails don’t reach their intended recipients due to blocks by email service providers and spam filters that scrutinize domain reputation, subscriber engagement, and content. Cuisinart's situation was even more dire, leading them to halt all email marketing activities and seek a more effective solution to improve their email deliverability. Read More
About Customer	Cuisinart is a division of the Conair Corporation and a market leader in culinary appliances, professional quality cookware, outdoor grilling, and kitchen accessories. With a mission to help consumers “Savor the Good Life®,” Cuisinart is committed to producing a wide array of innovative, functional, and top-quality products since 1971. The company was facing a significant challenge with their email marketing program, with a steep drop in deliverability rate due to mail blocks, bounces, and a blacklisted IP address. This led them to seek a more effective solution to improve their email deliverability. Read More
Solution	Cuisinart partnered with Acoustic and digital agency Whereoware to develop a comprehensive plan to improve email deliverability. The plan was executed in three steps: analyzing the current state, improving data and send health, and maintaining data and deliverability health. The team conducted an in-depth analysis of 12 months of emails, evaluating email content, database health, and domain reputation. They sent live tests of all email templates to 90+ applications, devices, and platforms for spam and deliverability testing. Whereoware also reviewed Cuisinart’s database and data maintenance practices. They then facilitated Cuisinart’s migration to Acoustic Campaign, for a fresh start on a new, dedicated IP address. In the second step, Whereoware developed a new database structure for Cuisinart that accommodated data from multiple systems and allowed tight control of email content and frequency preferences. They also initiated a data cleanse to identify spam traps, hard bounces, and inactive subscribers. In the final step, Whereoware helped Cuisinart maintain the health of their newly cleansed data and nurture their growing email deliverability rate. They created a master email template and implemented user-friendly opt-in and unsubscribe forms. Cuisinart can now segment their subscribers into distinct audiences to offer greater personalization, encouraging higher engagement and boosting open rates. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Databases

Sensors - Acoustic Sensors

Applicable Industries

E-Commerce

Healthcare & Hospitals

Applicable Functions

Maintenance

Sales & Marketing

Use Cases

Experimentation Automation

Predictive Maintenance

Services

Testing & Certification

Challenge

Cuisinart, a leading culinary appliances manufacturer, was facing a significant challenge with their email marketing program. Their email deliverability rate was plummeting due to issues such as mail blocks, bounces, and a blacklisted IP address. The company was struggling to get past spam filters and reach their intended audience. According to Return Path’s Deliverability Benchmark report, approximately 15% of emails don’t reach their intended recipients due to blocks by email service providers and spam filters that scrutinize domain reputation, subscriber engagement, and content. Cuisinart's situation was even more dire, leading them to halt all email marketing activities and seek a more effective solution to improve their email deliverability.

About Customer

Cuisinart is a division of the Conair Corporation and a market leader in culinary appliances, professional quality cookware, outdoor grilling, and kitchen accessories. With a mission to help consumers “Savor the Good Life®,” Cuisinart is committed to producing a wide array of innovative, functional, and top-quality products since 1971. The company was facing a significant challenge with their email marketing program, with a steep drop in deliverability rate due to mail blocks, bounces, and a blacklisted IP address. This led them to seek a more effective solution to improve their email deliverability.

Solution

Cuisinart partnered with Acoustic and digital agency Whereoware to develop a comprehensive plan to improve email deliverability. The plan was executed in three steps: analyzing the current state, improving data and send health, and maintaining data and deliverability health. The team conducted an in-depth analysis of 12 months of emails, evaluating email content, database health, and domain reputation. They sent live tests of all email templates to 90+ applications, devices, and platforms for spam and deliverability testing. Whereoware also reviewed Cuisinart’s database and data maintenance practices. They then facilitated Cuisinart’s migration to Acoustic Campaign, for a fresh start on a new, dedicated IP address. In the second step, Whereoware developed a new database structure for Cuisinart that accommodated data from multiple systems and allowed tight control of email content and frequency preferences. They also initiated a data cleanse to identify spam traps, hard bounces, and inactive subscribers. In the final step, Whereoware helped Cuisinart maintain the health of their newly cleansed data and nurture their growing email deliverability rate. They created a master email template and implemented user-friendly opt-in and unsubscribe forms. Cuisinart can now segment their subscribers into distinct audiences to offer greater personalization, encouraging higher engagement and boosting open rates.

Impact #1	With the help of Acoustic and Whereoware, Cuisinart was able to significantly improve their email deliverability, reaching more inboxes and increasing their overall email program efficiency. The implementation of a master email template in Acoustic Campaign not only increased efficiency and speed but also provided a better user experience for their subscribers. The new database structure allowed for better control of email content and frequency preferences, while the data cleanse helped to identify and remove spam traps, hard bounces, and inactive subscribers. The new templates met all CANSPAM requirements and enabled subscribers to easily update their email preferences or unsubscribe. This comprehensive approach to improving email deliverability has enabled Cuisinart to take a data-driven approach to content strategy, using Google Analytics pageview data to match email content to consumer interests.

Impact #1

With the help of Acoustic and Whereoware, Cuisinart was able to significantly improve their email deliverability, reaching more inboxes and increasing their overall email program efficiency. The implementation of a master email template in Acoustic Campaign not only increased efficiency and speed but also provided a better user experience for their subscribers. The new database structure allowed for better control of email content and frequency preferences, while the data cleanse helped to identify and remove spam traps, hard bounces, and inactive subscribers. The new templates met all CANSPAM requirements and enabled subscribers to easily update their email preferences or unsubscribe. This comprehensive approach to improving email deliverability has enabled Cuisinart to take a data-driven approach to content strategy, using Google Analytics pageview data to match email content to consumer interests.

Benefit #1	Email deliverability increased to 99%
Benefit #2	Email open rates increased by 24%
Benefit #3	Click-through rate increased by 6%

Benefit #1

Email deliverability increased to 99%

Benefit #2

Email open rates increased by 24%

Benefit #3

Click-through rate increased by 6%

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Overview

Cuisinart's Journey to 99% Email Deliverability with Acoustic and Whereoware

Operational Impact

Quantitative Benefit