Case Studies Cruising and enthusing: How Virgin Media O2 supercharged its employee engagement

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	Cruising and enthusing: How Virgin Media O2 supercharged its employee engagement

Cruising and enthusing: How Virgin Media O2 supercharged its employee engagement

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Telecommunications
Applicable Functions	Business Operation Sales & Marketing
Services	System Integration Training
Challenge	Virgin Media O2 faced a threefold internal challenge: spreading awareness about new roaming rules, teaching employees how to explain these rules, and leveraging employee engagement to disseminate the information organically with minimal initial spend. The pandemic exacerbated these challenges by isolating people and making communication difficult. The company needed to find a way to overcome these obstacles and seize the moment to create an opportunity for themselves. Read More
About Customer	Virgin Media O2 is one of the UK's largest employers and a major player in the broadband and telecoms industry. The company is committed to upgrading the UK with a customer-first approach that requires skill, preparation, and good timing. In the wake of the pandemic, achieving world-class employee engagement has become more challenging. Virgin Media O2 needed to find innovative ways to engage its employees and communicate important information effectively. Read More
Solution	Virgin Media O2 launched an online internal competition called 'Don’t Miss The Boat' to address their challenges. Announced on February 16th, the competition offered a week-long Mediterranean cruise for two as the grand prize. Employees were asked to post #dontmisstheboat on social media and upload a screenshot to Firstup, an intelligent communications platform used by the company. The competition also included a Livestream announcement of the winners, adding an element of entertainment and drama. This approach successfully engaged employees and spread the necessary information. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Telecommunications

Applicable Functions

Business Operation

Sales & Marketing

Services

System Integration

Training

Challenge

Virgin Media O2 faced a threefold internal challenge: spreading awareness about new roaming rules, teaching employees how to explain these rules, and leveraging employee engagement to disseminate the information organically with minimal initial spend. The pandemic exacerbated these challenges by isolating people and making communication difficult. The company needed to find a way to overcome these obstacles and seize the moment to create an opportunity for themselves.

About Customer

Virgin Media O2 is one of the UK's largest employers and a major player in the broadband and telecoms industry. The company is committed to upgrading the UK with a customer-first approach that requires skill, preparation, and good timing. In the wake of the pandemic, achieving world-class employee engagement has become more challenging. Virgin Media O2 needed to find innovative ways to engage its employees and communicate important information effectively.

Solution

Virgin Media O2 launched an online internal competition called 'Don’t Miss The Boat' to address their challenges. Announced on February 16th, the competition offered a week-long Mediterranean cruise for two as the grand prize. Employees were asked to post #dontmisstheboat on social media and upload a screenshot to Firstup, an intelligent communications platform used by the company. The competition also included a Livestream announcement of the winners, adding an element of entertainment and drama. This approach successfully engaged employees and spread the necessary information.

Impact #1	In just two days, 750 new users registered on Firstup, increasing the platform's user count to nearly 4000.
Impact #2	The competition generated around 1300 new users and nearly half a million overall impressions.
Impact #3	The success of the campaign was attributed to excellent timing, the thematic use of a prize, and the adaptability of the Firstup platform.

Impact #1

In just two days, 750 new users registered on Firstup, increasing the platform's user count to nearly 4000.

Impact #2

The competition generated around 1300 new users and nearly half a million overall impressions.

Impact #3

The success of the campaign was attributed to excellent timing, the thematic use of a prize, and the adaptability of the Firstup platform.

Benefit #1	750 new users registered on Firstup within two days.
Benefit #2	The platform's user count increased to nearly 4000.
Benefit #3	The campaign generated around 1300 new users.

Benefit #1

750 new users registered on Firstup within two days.

Benefit #2

The platform's user count increased to nearly 4000.

Benefit #3

The campaign generated around 1300 new users.

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Overview

Cruising and enthusing: How Virgin Media O2 supercharged its employee engagement

Operational Impact

Quantitative Benefit