Tableau Case Studies Creighton University: Using Tableau for Efficient Student Recruitment

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	Creighton University: Using Tableau for Efficient Student Recruitment Tableau

Creighton University: Using Tableau for Efficient Student Recruitment

Tableau

Technology Category	Application Infrastructure & Middleware - Data Visualization Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Education
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Creighton University was facing challenges in analyzing their data to identify potential markets for prospective students and track the performance of their counselors. They were also required to provide analytic data to their president and board related to applications, admittance, and enrolling students. They needed to monitor their competitors and understand various factors related to the admission process. Before implementing Tableau, they were using SQL servers and Microsoft Access to extract and report data. However, this process was cumbersome and did not provide the level of detail and flexibility they needed. They lacked a data warehouse, leading to consistency issues and difficulties in tracking changes from one year to the next. Read More
About Customer	Creighton University is a private, Jesuit university located in Omaha, Nebraska. Founded in 1878, the university provides a rigorous education grounded in the Catholic Jesuit tradition of service to others. The university serves more than 7,600 professional and graduate students. Creighton's admissions counselors are responsible for recruiting students and managing their territories. They use data to identify potential students, track their progress through the admissions process, and respond to market changes. The university's Associate Director of Admissions Operations, Duey Heffelfinger, oversees the use of data in the admissions process. Read More
Solution	Creighton University implemented Tableau Server, Tableau Desktop, and the Tableau App to address their challenges. The Tableau tools allowed them to visualize their data and transition from a reporting process to an analytic process. They were able to create worksheets that showed their admission funnel and filter the data by counselor or college. This allowed them to identify specific areas where they were falling behind in applications and address the issue promptly. The Tableau tools also enabled them to monitor their data on a daily basis and access it in a way that was relevant to their needs. For example, a counselor in Chicago could focus on their specific region. The Tableau App allowed their counselors to access data while on the road, making it easier for them to interact with prospective students and answer their questions promptly. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Education

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Creighton University was facing challenges in analyzing their data to identify potential markets for prospective students and track the performance of their counselors. They were also required to provide analytic data to their president and board related to applications, admittance, and enrolling students. They needed to monitor their competitors and understand various factors related to the admission process. Before implementing Tableau, they were using SQL servers and Microsoft Access to extract and report data. However, this process was cumbersome and did not provide the level of detail and flexibility they needed. They lacked a data warehouse, leading to consistency issues and difficulties in tracking changes from one year to the next.

About Customer

Creighton University is a private, Jesuit university located in Omaha, Nebraska. Founded in 1878, the university provides a rigorous education grounded in the Catholic Jesuit tradition of service to others. The university serves more than 7,600 professional and graduate students. Creighton's admissions counselors are responsible for recruiting students and managing their territories. They use data to identify potential students, track their progress through the admissions process, and respond to market changes. The university's Associate Director of Admissions Operations, Duey Heffelfinger, oversees the use of data in the admissions process.

Solution

Creighton University implemented Tableau Server, Tableau Desktop, and the Tableau App to address their challenges. The Tableau tools allowed them to visualize their data and transition from a reporting process to an analytic process. They were able to create worksheets that showed their admission funnel and filter the data by counselor or college. This allowed them to identify specific areas where they were falling behind in applications and address the issue promptly. The Tableau tools also enabled them to monitor their data on a daily basis and access it in a way that was relevant to their needs. For example, a counselor in Chicago could focus on their specific region. The Tableau App allowed their counselors to access data while on the road, making it easier for them to interact with prospective students and answer their questions promptly.

Impact #1	Admissions counselors can access data while on the road, allowing them to be more efficient and proactive about student recruitment.
Impact #2	Counselors can monitor their territories and prospects more effectively, identifying their best prospects and taking immediate action.
Impact #3	The university can respond to market changes almost immediately, giving them a competitive advantage.

Impact #1

Admissions counselors can access data while on the road, allowing them to be more efficient and proactive about student recruitment.

Impact #2

Counselors can monitor their territories and prospects more effectively, identifying their best prospects and taking immediate action.

Impact #3

The university can respond to market changes almost immediately, giving them a competitive advantage.

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Overview

Creighton University: Using Tableau for Efficient Student Recruitment

Operational Impact