Case Studies
Credit Card Rewards
Overview
Analytics & Modeling - Data Mining Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Finance & Insurance | |
Business Operation Sales & Marketing | |
Predictive Replenishment | |
Data Science Services System Integration | |
Operational Impact
The test showed that the card provider’s originally planned rewards strategy would have been unprofitable. | |
Using APT’s targeted strategy with Double Rewards Points, the client was able to generate positive ROI on the program. | |
The company was able to identify which customer segments were most receptive to the Double Rewards Points promotion. | |
Quantitative Benefit
The rewards offerings drove a 15% overall lift in customers actively using their cards. | |
Double Rewards Points drove an 18% lift in sales per customer. | |
Cash Rewards drove a 13% lift in sales per customer. | |