Case Studies
Credit Card Cross Sell
Overview
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Finance & Insurance | |
Business Operation Sales & Marketing | |
Demand Planning & Forecasting Predictive Replenishment | |
Data Science Services System Integration | |
Operational Impact
Using the analysis from APT’s Test & Learn solution, management was able to optimize the campaign and discern which customers should be contacted with which offers. | |
By targeting the highest value customers with appropriate offers, the company was able to generate 80% of the revenue benefit of a broad rollout at less than half the cost. | |
The software identified that middle income customers who had experienced lower deposit growth in the past year were most receptive to the campaigns. | |
Quantitative Benefit
Generated $4.5MM in incremental profit. | |