Qlik Case Studies Creating Better Business Forecasting and Marketing Efforts at Science Centre Singapore

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	Creating Better Business Forecasting and Marketing Efforts at Science Centre Singapore Qlik

Creating Better Business Forecasting and Marketing Efforts at Science Centre Singapore

Qlik

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Education
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Predictive Maintenance Inventory Management
Services	Data Science Services Cloud Planning, Design & Implementation Services
Challenge	The Science Centre Singapore was facing challenges in forecasting and marketing due to the lack of a centralized data system. The data was stuck in Excel spreadsheets, making cross-company access cumbersome. The organization was striving towards being a data-driven organization as part of its digital transformation journey. The goal was to leverage various platforms to create targeted digital experiences and promote user adoption of data analytics among the staff. The organization was dealing with complex data due to different attractions, workshops, and ticketing platforms. The old setup had individual officers responsible for their own data, leading to siloed insights and cumbersome data access. Read More
About Customer	The Science Centre Singapore is an educational institution that aims to uncover the wonders of science, technology, engineering, and mathematics by making it accessible and engaging. Located in Jurong East, Singapore, the Science Centre has more than 1,000 exhibits and has received well over 30 million visitors since its opening in 1977. The Centre uses a blended mixture of exhibitions, events, and educational programs, both onsite and online, to encourage creativity and curiosity. The Centre is committed to using business intelligence as effectively as possible to make sense of complex data mapping and make smart decisions. Read More
Solution	The Science Centre Singapore decided on Qlik Sense to handle their complex data needs. The ticketing and patronage numbers that were previously locked away in Excel and the source systems were migrated to Qlik Sense. Qlik Sense allowed the organization to dive into information with greater insights, for example, into the exhibits visited and demographics. The collection process was automated, and the information fed directly into Qlik Sense. This meant less work for the team, and the reports could be made available immediately to anyone with access to those dashboards by just logging in to Qlik Sense. The organization also started using the cloud-based Qlik Sense SaaS to analyze social media data. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Education

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Predictive Maintenance

Inventory Management

Services

Data Science Services

Cloud Planning, Design & Implementation Services

Challenge

The Science Centre Singapore was facing challenges in forecasting and marketing due to the lack of a centralized data system. The data was stuck in Excel spreadsheets, making cross-company access cumbersome. The organization was striving towards being a data-driven organization as part of its digital transformation journey. The goal was to leverage various platforms to create targeted digital experiences and promote user adoption of data analytics among the staff. The organization was dealing with complex data due to different attractions, workshops, and ticketing platforms. The old setup had individual officers responsible for their own data, leading to siloed insights and cumbersome data access.

About Customer

The Science Centre Singapore is an educational institution that aims to uncover the wonders of science, technology, engineering, and mathematics by making it accessible and engaging. Located in Jurong East, Singapore, the Science Centre has more than 1,000 exhibits and has received well over 30 million visitors since its opening in 1977. The Centre uses a blended mixture of exhibitions, events, and educational programs, both onsite and online, to encourage creativity and curiosity. The Centre is committed to using business intelligence as effectively as possible to make sense of complex data mapping and make smart decisions.

Solution

The Science Centre Singapore decided on Qlik Sense to handle their complex data needs. The ticketing and patronage numbers that were previously locked away in Excel and the source systems were migrated to Qlik Sense. Qlik Sense allowed the organization to dive into information with greater insights, for example, into the exhibits visited and demographics. The collection process was automated, and the information fed directly into Qlik Sense. This meant less work for the team, and the reports could be made available immediately to anyone with access to those dashboards by just logging in to Qlik Sense. The organization also started using the cloud-based Qlik Sense SaaS to analyze social media data.

Impact #1	Insights into ticketing and revenue data allowed the Science Centre to create better-targeted marketing campaigns to increase the spend of the top 20% of customers who contributed to 80% of ticketing revenue.
Impact #2	The Centre was able to gauge interest and perspectives pertaining to specific audience segments, leading to the creation of adaptive marketing campaigns.
Impact #3	The Centre was able to make faster and better decisions regarding forecasting and marketing efforts.

Impact #1

Insights into ticketing and revenue data allowed the Science Centre to create better-targeted marketing campaigns to increase the spend of the top 20% of customers who contributed to 80% of ticketing revenue.

Impact #2

The Centre was able to gauge interest and perspectives pertaining to specific audience segments, leading to the creation of adaptive marketing campaigns.

Impact #3

The Centre was able to make faster and better decisions regarding forecasting and marketing efforts.

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Overview

Creating Better Business Forecasting and Marketing Efforts at Science Centre Singapore

Operational Impact