Qlik
Case Studies
Creating Better Business Forecasting and Marketing Efforts at Science Centre Singapore
Overview
Creating Better Business Forecasting and Marketing Efforts at Science Centre SingaporeQlik |
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Education | |
Business Operation Sales & Marketing | |
Inventory Management Predictive Maintenance | |
Cloud Planning, Design & Implementation Services Data Science Services | |
Operational Impact
Insights into ticketing and revenue data allowed the Science Centre to create better-targeted marketing campaigns to increase the spend of the top 20% of customers who contributed to 80% of ticketing revenue. | |
The Centre was able to gauge interest and perspectives pertaining to specific audience segments, leading to the creation of adaptive marketing campaigns. | |
The Centre was able to make faster and better decisions regarding forecasting and marketing efforts. | |