InVision
Case Studies
Crate and Barrel: Enhancing Customer Experience through Digital Innovation
Overview
Crate and Barrel: Enhancing Customer Experience through Digital InnovationInVision |
Drones - VTOL & VTOL Hybrid Drones Infrastructure as a Service (IaaS) - Hybrid Cloud | |
Packaging Retail | |
Product Research & Development Quality Assurance | |
Experimentation Automation Intelligent Packaging | |
Hardware Design & Engineering Services Testing & Certification | |
Operational Impact
The implementation of the hybrid organizational model and systematic process for creating new features has allowed Crate and Barrel to successfully transition into the digital era while maintaining its unique aesthetic and customer-centric approach. The company has been able to introduce new digital functionalities, such as selling custom furniture online, without compromising the quality craftsmanship that is at the heart of their offerings. The company's digital offerings now reflect the same passion for customer experience that has shaped their physical product line. Furthermore, the use of tools like InVision for prototyping, communications around design concepts, user testing, and stakeholder design presentations has enhanced the company's ability to design and implement new features effectively. | |