3GTMS Case Studies Crane Launches New 3PL Business Unit with 3Gtms and Expands Globally

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	Crane Launches New 3PL Business Unit with 3Gtms and Expands Globally 3GTMS

Crane Launches New 3PL Business Unit with 3Gtms and Expands Globally

3GTMS

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Oil & Gas
Applicable Functions	Logistics & Transportation Procurement
Use Cases	Fleet Management Remote Asset Management Supply Chain Visibility
Services	System Integration
Challenge	Crane Worldwide Logistics needed to find a technology solution to serve as the backbone for their new managed transportation business unit. As a massive provider of other logistics services, Crane had technologies in place for their freight and brokerage divisions. However, these technologies were broker-only platforms, which lacked the 3PL functionality and scalability that Crane required for managed transportation services. The Crane team had previous experience with other full-service TMS platforms and wanted a solution they could configure to their needs while maximizing their value and ROI. Crane also wanted a technology that let them scale globally to support their customers worldwide. Read More
About Customer	Crane Worldwide Logistics was founded in 2008 and is headquartered in Houston, Texas. Crane is a leader in supply chain solutions with 120 locations across 30 countries, and they provide air, ocean, and road-based freight and contract logistics solutions. They have specific freight, brokerage, and managed transportation business units. Since Crane is based in the gulf coast, they have many customers within consumptive industries, particularly oil and gas. Read More
Solution	Crane began their search for TMS providers and selected 3Gtms because of the platform’s functionality, configurability, and overall support from the 3G team. Crane wanted a solution that they could make their own for both themselves and their customers and knew they could get that with 3G. After implementing 3Gtms, Crane experienced a successful launch of their new managed transportation business unit and plan for significant future expansion. After a year of using the platform, Crane experienced a 100% increase in their managed transportation business unit, facilitated exclusively by 3Gtms. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Oil & Gas

Applicable Functions

Logistics & Transportation

Procurement

Use Cases

Fleet Management

Remote Asset Management

Supply Chain Visibility

Services

System Integration

Challenge

Crane Worldwide Logistics needed to find a technology solution to serve as the backbone for their new managed transportation business unit. As a massive provider of other logistics services, Crane had technologies in place for their freight and brokerage divisions. However, these technologies were broker-only platforms, which lacked the 3PL functionality and scalability that Crane required for managed transportation services. The Crane team had previous experience with other full-service TMS platforms and wanted a solution they could configure to their needs while maximizing their value and ROI. Crane also wanted a technology that let them scale globally to support their customers worldwide.

About Customer

Crane Worldwide Logistics was founded in 2008 and is headquartered in Houston, Texas. Crane is a leader in supply chain solutions with 120 locations across 30 countries, and they provide air, ocean, and road-based freight and contract logistics solutions. They have specific freight, brokerage, and managed transportation business units. Since Crane is based in the gulf coast, they have many customers within consumptive industries, particularly oil and gas.

Solution

Crane began their search for TMS providers and selected 3Gtms because of the platform’s functionality, configurability, and overall support from the 3G team. Crane wanted a solution that they could make their own for both themselves and their customers and knew they could get that with 3G. After implementing 3Gtms, Crane experienced a successful launch of their new managed transportation business unit and plan for significant future expansion. After a year of using the platform, Crane experienced a 100% increase in their managed transportation business unit, facilitated exclusively by 3Gtms.

Impact #1	Crane experienced a successful launch of their new managed transportation business unit and plan for significant future expansion.
Impact #2	Crane expanded the use of 3Gtms to the Caribbean, Latin America, and Europe.
Impact #3	Crane leverages 3Gtms for client-specific work in areas like Trinidad and Tobago and Argentina, where Crane’s customers gain greater visibility into the final freight legs of ocean shipments coming onshore.

Impact #1

Crane experienced a successful launch of their new managed transportation business unit and plan for significant future expansion.

Impact #2

Crane expanded the use of 3Gtms to the Caribbean, Latin America, and Europe.

Impact #3

Crane leverages 3Gtms for client-specific work in areas like Trinidad and Tobago and Argentina, where Crane’s customers gain greater visibility into the final freight legs of ocean shipments coming onshore.

Benefit #1	Grew 3PL services by 100% within first year
Benefit #2	Experienced customer adoption rate of 500% for new portal offering
Benefit #3	Executed over 65% more loads versus their legacy system

Benefit #1

Grew 3PL services by 100% within first year

Benefit #2

Experienced customer adoption rate of 500% for new portal offering

Benefit #3

Executed over 65% more loads versus their legacy system

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Overview

Crane Launches New 3PL Business Unit with 3Gtms and Expands Globally

Operational Impact

Quantitative Benefit