Domo Case Studies Cozy Earth Builds a Luxury Lifestyle Empire with Help from Domo

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	Cozy Earth Builds a Luxury Lifestyle Empire with Help from Domo Domo

Cozy Earth Builds a Luxury Lifestyle Empire with Help from Domo

Domo

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Functions	Procurement Sales & Marketing
Use Cases	Demand Planning & Forecasting Predictive Replenishment
Services	Data Science Services
Challenge	Cozy Earth, a company that manufactures sleep products from bamboo, faced challenges in managing its supply chain and forecasting demand. The company's raw materials and final products are supplied from Asia, requiring precise forecasting up to nine months in advance. Over-ordering could tie up valuable cash in unsold products, while under-ordering could result in missed sales opportunities. Prior to implementing Domo, gathering data to inform forecasting was a complex, manual process that involved downloading reports from each separate channel, copying and pasting data into a spreadsheet, and spending hours working with the data before it was ready for use by decision-makers. Read More
About Customer	Cozy Earth is a company that specializes in creating sleep products from premium 100% viscose from bamboo fabric. The company's sheets, comforters, and pajamas are designed to help sleepers regulate their temperature throughout the night. Cozy Earth's products have been featured on Oprah’s Favorite Things list four years in a row, and the company has grown 20x over the past three years. Cozy Earth sources all of its raw materials and final products from Asia, and the company must forecast demand as far as nine months in advance of when the final product is needed in stores. Read More
Solution	Cozy Earth implemented Domo's BI & Analytics solution to leverage data in managing and optimizing its growth. Domo allows Cozy Earth to automatically collect, clean, and combine data from Shopify and third-party sales channels, marketing channels like Facebook and Google, and the supply chain platforms that power its warehouse and delivery systems. This data is made available to every department, allowing all business users to access the data they need, whenever they need it, without having to wait days for a report. In addition to helping the company be smart about how it orders products, Cozy Earth also uses Domo to make intelligent decisions about which social channels to prioritize and which products to feature in its digital marketing. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Predictive Replenishment

Services

Data Science Services

Challenge

Cozy Earth, a company that manufactures sleep products from bamboo, faced challenges in managing its supply chain and forecasting demand. The company's raw materials and final products are supplied from Asia, requiring precise forecasting up to nine months in advance. Over-ordering could tie up valuable cash in unsold products, while under-ordering could result in missed sales opportunities. Prior to implementing Domo, gathering data to inform forecasting was a complex, manual process that involved downloading reports from each separate channel, copying and pasting data into a spreadsheet, and spending hours working with the data before it was ready for use by decision-makers.

About Customer

Cozy Earth is a company that specializes in creating sleep products from premium 100% viscose from bamboo fabric. The company's sheets, comforters, and pajamas are designed to help sleepers regulate their temperature throughout the night. Cozy Earth's products have been featured on Oprah’s Favorite Things list four years in a row, and the company has grown 20x over the past three years. Cozy Earth sources all of its raw materials and final products from Asia, and the company must forecast demand as far as nine months in advance of when the final product is needed in stores.

Solution

Cozy Earth implemented Domo's BI & Analytics solution to leverage data in managing and optimizing its growth. Domo allows Cozy Earth to automatically collect, clean, and combine data from Shopify and third-party sales channels, marketing channels like Facebook and Google, and the supply chain platforms that power its warehouse and delivery systems. This data is made available to every department, allowing all business users to access the data they need, whenever they need it, without having to wait days for a report. In addition to helping the company be smart about how it orders products, Cozy Earth also uses Domo to make intelligent decisions about which social channels to prioritize and which products to feature in its digital marketing.

Impact #1	Cozy Earth can now automatically collect, clean, and combine data from various sources, making it available to every department.
Impact #2	The company can make intelligent decisions about which social channels to prioritize and which products to feature in its digital marketing.
Impact #3	Cozy Earth can collect and share survey data from customers within Domo, helping the marketing team improve ad content by featuring the value propositions that resonate most with customers.

Impact #1

Cozy Earth can now automatically collect, clean, and combine data from various sources, making it available to every department.

Impact #2

The company can make intelligent decisions about which social channels to prioritize and which products to feature in its digital marketing.

Impact #3

Cozy Earth can collect and share survey data from customers within Domo, helping the marketing team improve ad content by featuring the value propositions that resonate most with customers.

Benefit #1	Cozy Earth has grown 20x over the past three years.

Benefit #1

Cozy Earth has grown 20x over the past three years.

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Overview

Cozy Earth Builds a Luxury Lifestyle Empire with Help from Domo

Operational Impact

Quantitative Benefit