Fivetran Case Studies Coupa's Accelerated S3 Data Lake with Fivetran: A Case Study

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	Coupa's Accelerated S3 Data Lake with Fivetran: A Case Study Fivetran

Coupa's Accelerated S3 Data Lake with Fivetran: A Case Study

Fivetran

Technology Category	Cybersecurity & Privacy - Intrusion Detection Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Finance & Insurance
Applicable Functions	Procurement Warehouse & Inventory Management
Use Cases	Behavior & Emotion Tracking Livestock Monitoring
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Coupa, a Business Spend Management (BSM) company, provides a cloud platform that digitizes and consolidates spending information across various sectors, creating actionable insights into spending behavior. However, Coupa faced challenges with its own data about its platform and customer usage. The data was siloed, impeding better insights and decision-making. The process of collecting this data and making it accessible to the relevant personnel was complex, costly, and resource-heavy. Coupa had invested in a data team to manage its data, with the goal of pulling data from various sources into a single place for creating actionable insights. However, the analytics strategy was immature and largely consisted of ad hoc procedures. If a UX designer wanted to know how customers were interacting with a particular feature, they’d have to request the engineering team to build a script from scratch, a process that could take weeks. Read More
About Customer	Coupa is a Business Spend Management (BSM) company that provides companies around the world with the visibility and control they need to spend smarter and safer. Its cloud platform digitizes and consolidates spending information across travel and expense management, procurement, and invoicing, creating actionable insights into spending behavior. As a software-as-a-service (SaaS) platform, Coupa combines behavioral data with other data sources to improve the user experience. Coupa's platform helps its customers by breaking down data silos across procurement, finance, treasury, and supply chain. Read More
Solution	To address these challenges, Thomas Rasmussen, Director of Technology at Coupa, and senior engineer Anna Lisboa, decided to use Fivetran, a data integration solution. Fivetran allowed Coupa to automatically create connectors from various data sources. Instead of relying on an engineer to custom-build a script to interact with APIs from Salesforce or Netsuite, they could simply enter their credentials in the Fivetran console and immediately start ingesting the data to Coupa’s data warehouse. Data analysts could then apply transformations to the data, and create actionable insights to inform critical business decisions. With the data ingested by Fivetran, analysts within Coupa can now make data-based recommendations to improve the capabilities and design of the business’ digital assets. Product engineers and UX designers can use this information to tweak and improve experience based on real interactions and trends. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Intrusion Detection

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Finance & Insurance

Applicable Functions

Procurement

Warehouse & Inventory Management

Use Cases

Behavior & Emotion Tracking

Livestock Monitoring

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Coupa, a Business Spend Management (BSM) company, provides a cloud platform that digitizes and consolidates spending information across various sectors, creating actionable insights into spending behavior. However, Coupa faced challenges with its own data about its platform and customer usage. The data was siloed, impeding better insights and decision-making. The process of collecting this data and making it accessible to the relevant personnel was complex, costly, and resource-heavy. Coupa had invested in a data team to manage its data, with the goal of pulling data from various sources into a single place for creating actionable insights. However, the analytics strategy was immature and largely consisted of ad hoc procedures. If a UX designer wanted to know how customers were interacting with a particular feature, they’d have to request the engineering team to build a script from scratch, a process that could take weeks.

About Customer

Coupa is a Business Spend Management (BSM) company that provides companies around the world with the visibility and control they need to spend smarter and safer. Its cloud platform digitizes and consolidates spending information across travel and expense management, procurement, and invoicing, creating actionable insights into spending behavior. As a software-as-a-service (SaaS) platform, Coupa combines behavioral data with other data sources to improve the user experience. Coupa's platform helps its customers by breaking down data silos across procurement, finance, treasury, and supply chain.

Solution

To address these challenges, Thomas Rasmussen, Director of Technology at Coupa, and senior engineer Anna Lisboa, decided to use Fivetran, a data integration solution. Fivetran allowed Coupa to automatically create connectors from various data sources. Instead of relying on an engineer to custom-build a script to interact with APIs from Salesforce or Netsuite, they could simply enter their credentials in the Fivetran console and immediately start ingesting the data to Coupa’s data warehouse. Data analysts could then apply transformations to the data, and create actionable insights to inform critical business decisions. With the data ingested by Fivetran, analysts within Coupa can now make data-based recommendations to improve the capabilities and design of the business’ digital assets. Product engineers and UX designers can use this information to tweak and improve experience based on real interactions and trends.

Impact #1	The implementation of Fivetran's data integration solution has significantly improved Coupa's operational efficiency. The solution has eliminated the need for custom-built scripts for each data request, thereby reducing the workload on the engineering team and speeding up the data collection process. This has enabled Coupa to rapidly and iteratively improve customer experience based on real interactions and trends. Furthermore, Fivetran's Coupa-certified connector is available to Coupa customers on its App Marketplace, reflecting the open approach Coupa has taken to developing its platform and ecosystem. Coupa is also a part of Fivetran's connector ecosystem, allowing companies to pull business spend insights from Coupa into their warehouse to be joined with data from other applications. This has enabled Coupa’s customers to better understand their business spend data, increase usage of the application and ultimately drive product growth.

Impact #1

The implementation of Fivetran's data integration solution has significantly improved Coupa's operational efficiency. The solution has eliminated the need for custom-built scripts for each data request, thereby reducing the workload on the engineering team and speeding up the data collection process. This has enabled Coupa to rapidly and iteratively improve customer experience based on real interactions and trends. Furthermore, Fivetran's Coupa-certified connector is available to Coupa customers on its App Marketplace, reflecting the open approach Coupa has taken to developing its platform and ecosystem. Coupa is also a part of Fivetran's connector ecosystem, allowing companies to pull business spend insights from Coupa into their warehouse to be joined with data from other applications. This has enabled Coupa’s customers to better understand their business spend data, increase usage of the application and ultimately drive product growth.

Benefit #1	Simplified data integration workflow
Benefit #2	Reduced time-to-value from 3-6 months to a matter of weeks
Benefit #3	Complete 360-degree Analytics

Benefit #1

Simplified data integration workflow

Benefit #2

Reduced time-to-value from 3-6 months to a matter of weeks

Benefit #3

Complete 360-degree Analytics

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Overview

Coupa's Accelerated S3 Data Lake with Fivetran: A Case Study

Operational Impact

Quantitative Benefit