IBM Case Studies Copenhagen Business School drives sustainability at Roskilde Festival using cloud data analytics

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	Copenhagen Business School drives sustainability at Roskilde Festival using cloud data analytics IBM

Copenhagen Business School drives sustainability at Roskilde Festival using cloud data analytics

IBM

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Predictive Analytics Infrastructure as a Service (IaaS) - Cloud Computing Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Consumer Goods Education
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Predictive Maintenance Real-Time Location System (RTLS) Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Roskilde Festival, the largest North European culture and music festival, faced the challenge of keeping 130,000 guests safely entertained, fed, watered and informed in a sustainable way. The festival generates huge volumes of real-time data, which if analyzed, could provide critical insights for planning and running the festival. The Copenhagen Business School (CBS) saw the festival as a potential real-world laboratory for improving sustainability issues. They wanted to understand the movement of people around the festival site, the sales of food and beverages over time, and the popularity of different musical events. However, the data types and data volumes were essentially unknown at the outset, requiring a highly flexible solution. Read More
About Customer	Roskilde Festival in Denmark is the largest North European culture and music festival. Run since 1971 by a non-profit, non-political society that supports humanitarian and cultural work, the ten-day festival hosts some of the biggest names in music and attracts 130,000 visitors annually. For one week each year, a small town called Roskilde on the outskirts of Copenhagen temporarily Read More
Solution	CBS partnered with IBM to create a big data laboratory capable of capturing and processing vast amounts of data for open-ended analysis. They used IBM technologies to build a cloud big data lab that correlates information from multiple sources, delivering valuable insight for planning and running the festival. The solution included IBM Bluemix, IBM dashDB, SoftLayer, IBM SPSS Modeler, and IBM Watson Analytics. The IBM solution was designed to process, store and analyze huge volumes of data, including unstructured data from 12,000 interviews with concertgoers. Data is stored in IBM dashDB, a fully managed cloud data warehouse service offering extremely fast response times and direct connectivity to the chosen analytics tools: IBM Watson Analytics and IBM SPSS Modeler. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Predictive Analytics

Infrastructure as a Service (IaaS) - Cloud Computing

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Consumer Goods

Education

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Predictive Maintenance

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Roskilde Festival, the largest North European culture and music festival, faced the challenge of keeping 130,000 guests safely entertained, fed, watered and informed in a sustainable way. The festival generates huge volumes of real-time data, which if analyzed, could provide critical insights for planning and running the festival. The Copenhagen Business School (CBS) saw the festival as a potential real-world laboratory for improving sustainability issues. They wanted to understand the movement of people around the festival site, the sales of food and beverages over time, and the popularity of different musical events. However, the data types and data volumes were essentially unknown at the outset, requiring a highly flexible solution.

About Customer

Roskilde Festival in Denmark is the largest North European culture and music festival. Run since 1971 by a non-profit, non-political society that supports humanitarian and cultural work, the ten-day festival hosts some of the biggest names in music and attracts 130,000 visitors annually. For one week each year, a small town called Roskilde on the outskirts of Copenhagen temporarily

Solution

CBS partnered with IBM to create a big data laboratory capable of capturing and processing vast amounts of data for open-ended analysis. They used IBM technologies to build a cloud big data lab that correlates information from multiple sources, delivering valuable insight for planning and running the festival. The solution included IBM Bluemix, IBM dashDB, SoftLayer, IBM SPSS Modeler, and IBM Watson Analytics. The IBM solution was designed to process, store and analyze huge volumes of data, including unstructured data from 12,000 interviews with concertgoers. Data is stored in IBM dashDB, a fully managed cloud data warehouse service offering extremely fast response times and direct connectivity to the chosen analytics tools: IBM Watson Analytics and IBM SPSS Modeler.

Impact #1	The solution provided fast insight into crowd movements and sales data, supporting sustainability.
Impact #2	It enabled smart optimization of safety, catering, energy, water, waste management.
Impact #3	The scalable cloud-based analytics drove smarter planning and decisions.

Impact #1

The solution provided fast insight into crowd movements and sales data, supporting sustainability.

Impact #2

It enabled smart optimization of safety, catering, energy, water, waste management.

Impact #3

The scalable cloud-based analytics drove smarter planning and decisions.

Benefit #1	Collected 91 million tracking points during the 2015 festival.
Benefit #2	Gathered sales data from the largest food outlet in the festival.

Benefit #1

Collected 91 million tracking points during the 2015 festival.

Benefit #2

Gathered sales data from the largest food outlet in the festival.

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Overview

Copenhagen Business School drives sustainability at Roskilde Festival using cloud data analytics

Operational Impact

Quantitative Benefit