Blue Yonder Case Studies Cooking Up Success
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Cooking Up Success

Blue Yonder
Functional Applications - Warehouse Management Systems (WMS)
Food & Beverage
Retail
Logistics & Transportation
Warehouse & Inventory Management
Inventory Management
Warehouse Automation
Cloud Planning, Design & Implementation Services
System Integration
Gousto, a London-based recipe box service, was facing a significant challenge due to its exponential growth in consumer demand and increasing product offerings. The company buys products like rice and potatoes in bulk, then these are broken down into smaller quantities. These ingredients support the assembly of 40 different weekly recipes. As specific work orders are created, about 60 unique SKUs are assembled into each individual box, which is then shipped to the consumer. Because many ingredients are perishable, or have special handling needs, time is always of the essence. The company's volume has grown considerably since 2012, increasing their warehouse logistics challenges significantly. The global market for meal kits is projected to reach $10 billion in sales by 2020, indicating that Gousto's growth is expected to continue.
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Founded in 2012 as a start-up company, today Gousto — a London-based recipe box service — serves nearly 2 million meals a month. Based on its ingredients and service, the business has been voted the UK’s best recipe kit service by the Independent, BBC Good Food, The Guardian, The Metro, and Time Out London. One of the key challenges for this business is the sheer size and scope of its warehouse logistics. Gousto buys products like rice and potatoes in bulk, then these are broken down into smaller quantities. These ingredients support the assembly of 40 different weekly recipes. As specific work orders are created, about 60 unique SKUs are assembled into each individual box, which is then shipped to the consumer.
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In 2016, Gousto partnered with Socius24, JDA’s UK-based reseller partner, on an implementation of JDA Dispatcher Warehouse Management System (WMS). The software is designed to manage sophisticated logistics challenges via increased visibility and automation. JDA Dispatcher WMS is the master system throughout Gousto’s warehouse, interfacing with the company’s ERP system and pick-by-light-conveyor system running on a third-party cloud provider. The company also relies on a Socius24-developed User Service Portal to help with specialized tasks like converting bulk food quantities to smaller SKUs. Currently, Socius24 is partnering with Gousto to add a second automated picking line supported by JDA Dispatcher WMS.
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Increased visibility and traceability — leading to greater accuracy and better decisions
Higher rates of speed and responsiveness
Enhanced capacity, throughput and efficiency
Handled a 10x increase in customer orders without adding physical labor or warehouse space
Serves nearly 2 million meals a month
Supports the assembly of 40 different weekly recipes
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