Case Studies Cooee Busways: On-Demand Service Connecting Suburban Residents to Local Train Stations and Shopping

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	Cooee Busways: On-Demand Service Connecting Suburban Residents to Local Train Stations and Shopping

Cooee Busways: On-Demand Service Connecting Suburban Residents to Local Train Stations and Shopping

Technology Category	Functional Applications - Fleet Management Systems (FMS) Networks & Connectivity - Cellular
Applicable Industries	Cities & Municipalities Transportation
Applicable Functions	Business Operation Logistics & Transportation
Use Cases	Fleet Management Public Transportation Management Smart City Operations
Services	Software Design & Engineering Services System Integration
Challenge	In January 2019, Busways partnered with Via to deliver an on-demand shared service for residents in three fast-growing suburbs: The Ponds, Kellyville Ridge, and Schofields. The attractive neighborhoods offer close proximity to rail stations that connect commuters to Sydney’s central business district. As the population grew, parking pressure at stations created a headache for residents who had little choice but to travel by car. Many commuters were forced to park hundreds of meters away from stations and only after searching for spaces for long periods of time. Recognizing this growing problem, Busways conducted a survey, the results of which showed a strong interest in deploying an on-demand solution. Busways turned to Via to help design and launch a service that would provide residents with the convenience of driving alone without the stress of searching for parking and delayed travel. Read More
About Customer	Busways is a leading public transport provider in Sydney, Australia, known for its innovative approach to solving urban mobility challenges. The company has a strong focus on customer satisfaction and environmental sustainability. In partnership with Via, a global leader in public mobility solutions, Busways aims to offer efficient and convenient transport options for suburban residents. The collaboration between Busways and Via leverages advanced technology to provide an on-demand service that connects residents to local train stations and shopping centers, thereby reducing the need for private car usage and alleviating parking pressures at train stations. Read More
Solution	Launched in May 2019, Cooee Busways is an on-demand public transport service that allows riders to connect to Schofields, Tallawong, and Rouse Hill Sydney Metro stations between 6:00 am and 9:00 pm on weekdays. Residents are also able to connect to and from The Ponds Shopping Centre between 9:00 am and 4:00 pm. Riders can easily identify the fully accessible Cooee buses, which are uniquely designed and feature a number between one and six on the front, rear, and side. Fares range from $1.12 and $4.80 depending on distance traveled and passenger type. Customers pay via credit or debit card through the app, or when they board the vehicle. Read More Log in to view content
Contents

Technology Category

Functional Applications - Fleet Management Systems (FMS)

Networks & Connectivity - Cellular

Applicable Industries

Cities & Municipalities

Transportation

Applicable Functions

Business Operation

Logistics & Transportation

Use Cases

Fleet Management

Public Transportation Management

Smart City Operations

Services

Software Design & Engineering Services

System Integration

Challenge

In January 2019, Busways partnered with Via to deliver an on-demand shared service for residents in three fast-growing suburbs: The Ponds, Kellyville Ridge, and Schofields. The attractive neighborhoods offer close proximity to rail stations that connect commuters to Sydney’s central business district. As the population grew, parking pressure at stations created a headache for residents who had little choice but to travel by car. Many commuters were forced to park hundreds of meters away from stations and only after searching for spaces for long periods of time. Recognizing this growing problem, Busways conducted a survey, the results of which showed a strong interest in deploying an on-demand solution. Busways turned to Via to help design and launch a service that would provide residents with the convenience of driving alone without the stress of searching for parking and delayed travel.

About Customer

Busways is a leading public transport provider in Sydney, Australia, known for its innovative approach to solving urban mobility challenges. The company has a strong focus on customer satisfaction and environmental sustainability. In partnership with Via, a global leader in public mobility solutions, Busways aims to offer efficient and convenient transport options for suburban residents. The collaboration between Busways and Via leverages advanced technology to provide an on-demand service that connects residents to local train stations and shopping centers, thereby reducing the need for private car usage and alleviating parking pressures at train stations.

Solution

Launched in May 2019, Cooee Busways is an on-demand public transport service that allows riders to connect to Schofields, Tallawong, and Rouse Hill Sydney Metro stations between 6:00 am and 9:00 pm on weekdays. Residents are also able to connect to and from The Ponds Shopping Centre between 9:00 am and 4:00 pm. Riders can easily identify the fully accessible Cooee buses, which are uniquely designed and feature a number between one and six on the front, rear, and side. Fares range from $1.12 and $4.80 depending on distance traveled and passenger type. Customers pay via credit or debit card through the app, or when they board the vehicle.

Impact #1	Cooee Busways’ performance has exceeded all expectations. More than 20,000 rides have been taken in fewer than three months of service.
Impact #2	The popular service has attracted a large customer base that continues to grow; between June and July alone, ridership grew by 55%.
Impact #3	More than half of riders surveyed in July 2019 reported previously using their private vehicles to complete the same trips.

Impact #1

Cooee Busways’ performance has exceeded all expectations. More than 20,000 rides have been taken in fewer than three months of service.

Impact #2

The popular service has attracted a large customer base that continues to grow; between June and July alone, ridership grew by 55%.

Impact #3

More than half of riders surveyed in July 2019 reported previously using their private vehicles to complete the same trips.

Benefit #1	55% of riders previously made the same trips by private car.
Benefit #2	5 metric tons of CO2 vehicle emissions eliminated.
Benefit #3	More than 20,000 rides in fewer than three months.

Benefit #1

55% of riders previously made the same trips by private car.

Benefit #2

5 metric tons of CO2 vehicle emissions eliminated.

Benefit #3

More than 20,000 rides in fewer than three months.

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Overview

Cooee Busways: On-Demand Service Connecting Suburban Residents to Local Train Stations and Shopping

Operational Impact

Quantitative Benefit