Case Studies Controlling Profitability Happens Right on Cue With Realtac’s Shop Management Software
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Controlling Profitability Happens Right on Cue With Realtac’s Shop Management Software

Functional Applications - Enterprise Resource Planning Systems (ERP)
Consumer Goods
Business Operation
Inventory Management
Manufacturing System Automation
Process Control & Optimization
Software Design & Engineering Services
System Integration
Dave Jacoby, founder of Jacoby Custom Cues, faced significant challenges as his business grew rapidly. Despite increasing sales, profitability was not keeping pace due to the complexities of managing thousands of custom orders each year. The company needed a reliable way to better cost and price their high-end pool cues, some of which can cost over $10,000. Additionally, they required a system to manage their operations efficiently, ensuring on-time deliveries and perfect quality. The fast growth also necessitated moving to larger manufacturing spaces twice, further complicating operational management.
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Jacoby Custom Cues, founded in 1982 by Dave Jacoby, is a renowned manufacturer of high-end, custom pool cues. The company started in the basement of the Jacoby family home and has grown to become one of the largest producers of custom pool cues in the world. With three locations, 15 full-time employees, and over 40 machines, Jacoby Custom Cues produces around 2,000 cues annually. The company has won numerous national and international awards for their craftsmanship and design. Their customers range from professional pool players to enthusiasts who appreciate the quality and beauty of their cues. The cues are known for their exotic woods, semi-precious stones, and fine metals, making them both aesthetically pleasing and mechanically superior.
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In 2013, Jacoby Custom Cues implemented REALTRAC ERP software to address their operational challenges. REALTRAC provided the tools needed to properly quote new business and manage costs effectively. The software allowed the Jacoby team to follow any individual cue through the entire manufacturing process, ensuring on-time deliveries and perfect quality. The easy setup and user-friendly interface enabled the team to start using the software immediately, leading to immediate improvements in their costing process and production tracking. This attention to detail and profitability has allowed Jacoby Custom Cues to grow successfully, using the right tools to manage every aspect of their operations almost effortlessly.
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REALTRAC ERP software enabled Jacoby Custom Cues to better manage their costs, leading to improved profitability.
The software allowed the team to follow any individual cue through the entire manufacturing process, ensuring on-time deliveries and perfect quality.
The easy setup and user-friendly interface of REALTRAC ERP allowed the team to start using the software immediately, leading to immediate improvements in their costing process and production tracking.
Jacoby Custom Cues produces around 2,000 cues annually.
The company generally has about 100 jobs cued up at any given time, with over 40 new orders coming in each month.
Some high-end Jacoby pool cues can easily cost well over $10,000.
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