Blue Yonder
Case Studies
Constellation Brands Takes a Spirited Approach to Category Management
Overview
Constellation Brands Takes a Spirited Approach to Category ManagementBlue Yonder |
Analytics & Modeling - Predictive Analytics Functional Applications - Inventory Management Systems | |
Food & Beverage | |
Sales & Marketing Business Operation | |
Inventory Management Demand Planning & Forecasting | |
Data Science Services System Integration | |
Operational Impact
Constellation Brands was able to expand product categories and ranges to meet the evolving needs of consumers. | |
The company was able to incorporate forward-looking, granular insights and predictive analytics to anticipate longer-term sales trends. | |
Blue Yonder's solutions enhanced visibility and collaboration, from planning through execution in the store, supporting stronger partnerships with retailers and suppliers. | |
Quantitative Benefit
Up to 6% growth in category sales. | |
Increased availability and decreased stock-outs. | |