Blue Yonder Case Studies Constellation Brands Takes a Spirited Approach to Category Management

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	Constellation Brands Takes a Spirited Approach to Category Management Blue Yonder

Constellation Brands Takes a Spirited Approach to Category Management

Blue Yonder

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Inventory Management Systems
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Inventory Management Demand Planning & Forecasting
Services	Data Science Services System Integration
Challenge	Constellation Brands, a leading producer, marketer, and manufacturer of beer, wine, and spirits, faced a challenge in maximizing its category item impact on shelf due to the expansion of brands and SKUs offered in stores. The company was relying on historical data in a fast-paced market, which was not sufficient to keep up with the rapidly changing demand. The company needed a solution that could incorporate forward-looking data and predictive analytics into its space plans to support growth and maximize the value of assortment over the longer term. Read More
About Customer	Constellation Brands is a leading producer, marketer, and manufacturer of beer, wine, and spirits with annual revenues of $8 billion. The company's portfolio includes over 100 brands such as Corona Extra, Robert Mondavi, and Svedka. Constellation Brands has built its business around a customer-focused approach, aiming to understand the needs of the consumer from the retailer customer's perspective. The company's goal is to focus on customer solutions that truly add value, rather than a myopic focus on the category. Read More
Solution	Constellation Brands partnered with Blue Yonder to leverage their category management solutions. These solutions enabled Constellation Brands to move from a historical perspective to a forward-looking view, using predictive analytics and modeling to forecast future demand movements and anticipate new consumer needs. The solutions also helped the company rationalize its large and diverse product lines, determining which items added the most value and increasing shelf productivity. Furthermore, Blue Yonder's space and floor planning solutions helped Constellation Brands get the right product on the right shelf, at the right store, to meet the evolving needs of consumers. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Inventory Management Systems

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Inventory Management

Demand Planning & Forecasting

Services

Data Science Services

System Integration

Challenge

Constellation Brands, a leading producer, marketer, and manufacturer of beer, wine, and spirits, faced a challenge in maximizing its category item impact on shelf due to the expansion of brands and SKUs offered in stores. The company was relying on historical data in a fast-paced market, which was not sufficient to keep up with the rapidly changing demand. The company needed a solution that could incorporate forward-looking data and predictive analytics into its space plans to support growth and maximize the value of assortment over the longer term.

About Customer

Constellation Brands is a leading producer, marketer, and manufacturer of beer, wine, and spirits with annual revenues of $8 billion. The company's portfolio includes over 100 brands such as Corona Extra, Robert Mondavi, and Svedka. Constellation Brands has built its business around a customer-focused approach, aiming to understand the needs of the consumer from the retailer customer's perspective. The company's goal is to focus on customer solutions that truly add value, rather than a myopic focus on the category.

Solution

Constellation Brands partnered with Blue Yonder to leverage their category management solutions. These solutions enabled Constellation Brands to move from a historical perspective to a forward-looking view, using predictive analytics and modeling to forecast future demand movements and anticipate new consumer needs. The solutions also helped the company rationalize its large and diverse product lines, determining which items added the most value and increasing shelf productivity. Furthermore, Blue Yonder's space and floor planning solutions helped Constellation Brands get the right product on the right shelf, at the right store, to meet the evolving needs of consumers.

Impact #1	Constellation Brands was able to expand product categories and ranges to meet the evolving needs of consumers.
Impact #2	The company was able to incorporate forward-looking, granular insights and predictive analytics to anticipate longer-term sales trends.
Impact #3	Blue Yonder's solutions enhanced visibility and collaboration, from planning through execution in the store, supporting stronger partnerships with retailers and suppliers.

Impact #1

Constellation Brands was able to expand product categories and ranges to meet the evolving needs of consumers.

Impact #2

The company was able to incorporate forward-looking, granular insights and predictive analytics to anticipate longer-term sales trends.

Impact #3

Blue Yonder's solutions enhanced visibility and collaboration, from planning through execution in the store, supporting stronger partnerships with retailers and suppliers.

Benefit #1	Up to 6% growth in category sales.
Benefit #2	Increased availability and decreased stock-outs.

Benefit #1

Up to 6% growth in category sales.

Benefit #2

Increased availability and decreased stock-outs.

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Overview

Constellation Brands Takes a Spirited Approach to Category Management

Operational Impact

Quantitative Benefit