Google Cloud Platform Case Studies Conrad Electronic Extends Relationship with Google Cloud to Optimize Customer Experiences

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	Conrad Electronic Extends Relationship with Google Cloud to Optimize Customer Experiences Google Cloud Platform

Conrad Electronic Extends Relationship with Google Cloud to Optimize Customer Experiences

Google Cloud Platform

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Inventory Management Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Conrad Electronic, a B2B sourcing platform, was looking for a way to provide its marketplace suppliers with valuable data insights on their products. The company wanted to maintain its high-quality service and ensure that marketplace providers could easily manage their products. The COVID-19 pandemic had caused demand peaks and the company needed a solution that could help suppliers respond to customers’ needs quickly. The company wanted a solution that could provide visibility into key metrics on their product portfolios. Read More
About Customer	Conrad Electronic is a B2B sourcing platform that provides manufacturers, dealers, and distributors with access to 2.3 million B2B customers across Germany. Once enlisted on the platform, suppliers can easily tap into new markets, launch new products or expand their existing online business. Since its launch three years ago, the marketplace now offers more than six million products and continues to grow. Read More
Solution	Conrad Electronic selected Looker, the business intelligence (BI) and analytics platform from Google Cloud, to provide suppliers on its marketplace with access to valuable data insights on their products. By integrating Powered By Looker into the reporting platform, all of Conrad’s sellers now have greater visibility into how their products are performing and can optimize their product offering accordingly. They can dig into key performance metrics on their products, including volume of traffic to product pages, price comparisons with other vendors and the number of customers interested in specific products. With the initial proof-of-concept proving hugely successful, Conrad has now rolled out the solution to its entire network of marketplace partners. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Inventory Management

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Conrad Electronic, a B2B sourcing platform, was looking for a way to provide its marketplace suppliers with valuable data insights on their products. The company wanted to maintain its high-quality service and ensure that marketplace providers could easily manage their products. The COVID-19 pandemic had caused demand peaks and the company needed a solution that could help suppliers respond to customers’ needs quickly. The company wanted a solution that could provide visibility into key metrics on their product portfolios.

About Customer

Conrad Electronic is a B2B sourcing platform that provides manufacturers, dealers, and distributors with access to 2.3 million B2B customers across Germany. Once enlisted on the platform, suppliers can easily tap into new markets, launch new products or expand their existing online business. Since its launch three years ago, the marketplace now offers more than six million products and continues to grow.

Solution

Conrad Electronic selected Looker, the business intelligence (BI) and analytics platform from Google Cloud, to provide suppliers on its marketplace with access to valuable data insights on their products. By integrating Powered By Looker into the reporting platform, all of Conrad’s sellers now have greater visibility into how their products are performing and can optimize their product offering accordingly. They can dig into key performance metrics on their products, including volume of traffic to product pages, price comparisons with other vendors and the number of customers interested in specific products. With the initial proof-of-concept proving hugely successful, Conrad has now rolled out the solution to its entire network of marketplace partners.

Impact #1	Greater visibility into product performance for all sellers
Impact #2	Ability to optimize product offering based on data insights
Impact #3	Access to key performance metrics on products, including volume of traffic to product pages, price comparisons with other vendors and the number of customers interested in specific products

Impact #1

Greater visibility into product performance for all sellers

Impact #2

Ability to optimize product offering based on data insights

Impact #3

Access to key performance metrics on products, including volume of traffic to product pages, price comparisons with other vendors and the number of customers interested in specific products

Benefit #1	First marketplace sellers gained visibility into key metrics on their product portfolios in less than a month
Benefit #2	The marketplace now offers more than six million products and continues to grow

Benefit #1

First marketplace sellers gained visibility into key metrics on their product portfolios in less than a month

Benefit #2

The marketplace now offers more than six million products and continues to grow

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Overview

Conrad Electronic Extends Relationship with Google Cloud to Optimize Customer Experiences

Operational Impact

Quantitative Benefit