Adverity Case Studies Connecting and Enriching Data to Improve Performance

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	Connecting and Enriching Data to Improve Performance Adverity

Connecting and Enriching Data to Improve Performance

Adverity

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Professional Service
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services
Challenge	Business was booming for Cosmonauts & Kings, a political digital agency. The Berlin-based agency was rapidly expanding, but their data infrastructure did not match the pace of growth. Their teams were spending too much time wrangling client data into spreadsheets and creating pivot tables to examine the data and produce reports. They craved a better solution to seamlessly connect and analyze the data from various advertising platforms. Read More
About Customer	A first of its kind, Cosmonauts & Kings is a Berlin-based agency specialized in digital political communication. The company connects political issues with relevant target audiences for political organizations and public sector in the digital public sphere. Platform data is one driving force that enables their clients to better position themselves within a specific political conversation. Read More
Solution	By partnering with Adverity, the team at Cosmonauts & Kings were able to automate and simplify data processes. They did not need to go through the hassle of ranking queries and searching for client data. From an operations standpoint, Adverity empowered them to handle a large number of clients and accounts at the same time—making their jobs a lot easier. Adverity’s solution ensured new data from client onboarding was automatically scheduled and streamlined to support their dashboards and produce crucial performance reports. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Professional Service

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

Challenge

Business was booming for Cosmonauts & Kings, a political digital agency. The Berlin-based agency was rapidly expanding, but their data infrastructure did not match the pace of growth. Their teams were spending too much time wrangling client data into spreadsheets and creating pivot tables to examine the data and produce reports. They craved a better solution to seamlessly connect and analyze the data from various advertising platforms.

About Customer

A first of its kind, Cosmonauts & Kings is a Berlin-based agency specialized in digital political communication. The company connects political issues with relevant target audiences for political organizations and public sector in the digital public sphere. Platform data is one driving force that enables their clients to better position themselves within a specific political conversation.

Solution

By partnering with Adverity, the team at Cosmonauts & Kings were able to automate and simplify data processes. They did not need to go through the hassle of ranking queries and searching for client data. From an operations standpoint, Adverity empowered them to handle a large number of clients and accounts at the same time—making their jobs a lot easier. Adverity’s solution ensured new data from client onboarding was automatically scheduled and streamlined to support their dashboards and produce crucial performance reports.

Impact #1	Cosmonauts & Kings could now connect and retrieve data from various sources, such as Twitter, Facebook, Instagram, and TikTok into Adverity’s cohesive platform in a few clicks.
Impact #2	They no longer needed to deal with spreadsheets or go into each individual API. This enabled them to focus on meatier projects to drive business growth and improve client performance.
Impact #3	Adverity’s sophisticated solution allowed the agency to explore new and exciting ways to examine the data. For example, for LinkedIn, they segmented audiences by job title and industry. This breakdown helped improve campaign strategy, provide more specific marketing insights, and elevate their reporting capabilities.

Impact #1

Cosmonauts & Kings could now connect and retrieve data from various sources, such as Twitter, Facebook, Instagram, and TikTok into Adverity’s cohesive platform in a few clicks.

Impact #2

They no longer needed to deal with spreadsheets or go into each individual API. This enabled them to focus on meatier projects to drive business growth and improve client performance.

Impact #3

Adverity’s sophisticated solution allowed the agency to explore new and exciting ways to examine the data. For example, for LinkedIn, they segmented audiences by job title and industry. This breakdown helped improve campaign strategy, provide more specific marketing insights, and elevate their reporting capabilities.

Benefit #1	Scaled the process for new client onboarding from the database in just a few clicks

Benefit #1

Scaled the process for new client onboarding from the database in just a few clicks

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Overview

Connecting and Enriching Data to Improve Performance

Operational Impact

Quantitative Benefit