Gong
Case Studies
ComplyAdvantage Leverages Gong to Halve New Hire Ramp Time
Overview
ComplyAdvantage Leverages Gong to Halve New Hire Ramp TimeGong |
Analytics & Modeling - Machine Learning Application Infrastructure & Middleware - Middleware, SDKs & Libraries | |
Education National Security & Defense | |
Quality Assurance Sales & Marketing | |
Inventory Management Time Sensitive Networking | |
Training | |
Operational Impact
The implementation of Gong has had significant operational benefits for ComplyAdvantage. The tool has become an integral part of how work gets done at the company, with every new employee now receiving a Gong license. The company has seen a 20% increase in Gong usage across the company, with the tool now being used by direct, indirect, Pre-Sales, Customer Success, Account Management, and Product teams. The call recordings provided by Gong have given the team a 'taste of reality', freeing them to be more present in their customer interactions. The tool has also been instrumental in coaching, with the best and most challenging calls being used as coaching opportunities. Furthermore, Gong has been used to track new initiatives, specifically the MEDDICC sales methodology for prospect calls, leading to a significant increase in the use of qualification-specific wording. | |
Quantitative Benefit
Decreased new rep ramp time by 50% | |
Increased Gong adoption by 20% across the company | |
Launched a new initiative (MEDDICCo sales methodology) and saw reps’ use of qualification-specific wording jump from 2% to 17% | |