C5i Case Studies Competitive intelligence deliverables result in significant cost and time savings

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	Competitive intelligence deliverables result in significant cost and time savings C5i

Competitive intelligence deliverables result in significant cost and time savings

C5i

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Telecommunications
Applicable Functions	Business Operation
Use Cases	Predictive Quality Analytics Supply Chain Visibility
Services	Data Science Services
Challenge	In the hyper-competitive telecom world, the client needed to find a cost-effective and efficient way to keep their divergent teams abreast of news, rumors and published research findings related to competitor product offerings, rate changes, and network developments. In addition, they needed assistance with more strategic, market opportunity assessments to fuel their new product development process. Internally, their small team struggled to find, review and distribute information consistently, even though late breaking market developments often had an immediate impact on their strategic initiatives. Read More
About Customer	The client is a leading provider of wireless, voice, messaging and data services in the telecommunications industry. They operate in a highly competitive market and needed a way to keep their teams updated with the latest news, rumors, and research findings related to competitor product offerings, rate changes, and network developments. The client also required assistance with strategic market opportunity assessments to fuel their new product development process. Their internal team was small and struggled to consistently find, review, and distribute information, despite the fact that late-breaking market developments often had an immediate impact on their strategic initiatives. Read More
Solution	Blueocean Market Intelligence helped the client scale up their capacity at a reduced cost. The client’s xTen™ team served as an extended research arm, handling the client’s market, competitive, and sales intelligence needs. Their xTen™ team was built to meet their unique requirements and has grown as their needs have changed. Blueocean Market Intelligence sourced the team members from top analyst and social media mining firms and trained each member to client’s specifications. Today, the team is available to handle the tasks that previously took the client’s internal associates away from higher-value activities. The team handles a combination of regular and ad-hoc analyses, including weekly competitive activity review, monthly product pricing reports, quarterly SWOT analysis, market opportunity assessments, fact books, and fast facts. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Telecommunications

Applicable Functions

Business Operation

Use Cases

Predictive Quality Analytics

Supply Chain Visibility

Services

Data Science Services

Challenge

In the hyper-competitive telecom world, the client needed to find a cost-effective and efficient way to keep their divergent teams abreast of news, rumors and published research findings related to competitor product offerings, rate changes, and network developments. In addition, they needed assistance with more strategic, market opportunity assessments to fuel their new product development process. Internally, their small team struggled to find, review and distribute information consistently, even though late breaking market developments often had an immediate impact on their strategic initiatives.

About Customer

The client is a leading provider of wireless, voice, messaging and data services in the telecommunications industry. They operate in a highly competitive market and needed a way to keep their teams updated with the latest news, rumors, and research findings related to competitor product offerings, rate changes, and network developments. The client also required assistance with strategic market opportunity assessments to fuel their new product development process. Their internal team was small and struggled to consistently find, review, and distribute information, despite the fact that late-breaking market developments often had an immediate impact on their strategic initiatives.

Solution

Blueocean Market Intelligence helped the client scale up their capacity at a reduced cost. The client’s xTen™ team served as an extended research arm, handling the client’s market, competitive, and sales intelligence needs. Their xTen™ team was built to meet their unique requirements and has grown as their needs have changed. Blueocean Market Intelligence sourced the team members from top analyst and social media mining firms and trained each member to client’s specifications. Today, the team is available to handle the tasks that previously took the client’s internal associates away from higher-value activities. The team handles a combination of regular and ad-hoc analyses, including weekly competitive activity review, monthly product pricing reports, quarterly SWOT analysis, market opportunity assessments, fact books, and fast facts.

Impact #1	The client’s stakeholders have come to rely on comprehensive, relevant and often late-breaking information.
Impact #2	In an industry where reporting is expensive, these deliverables have not only resulted in significant time and cost savings, but also timely competitor information that allowed them to change direction, react to market maneuvers and impact the company’s bottom line.

Impact #1

The client’s stakeholders have come to rely on comprehensive, relevant and often late-breaking information.

Impact #2

In an industry where reporting is expensive, these deliverables have not only resulted in significant time and cost savings, but also timely competitor information that allowed them to change direction, react to market maneuvers and impact the company’s bottom line.

Benefit #1	Significant time and cost savings
Benefit #2	Timely competitor information that allowed them to change direction, react to market maneuvers and impact the company’s bottom line

Benefit #1

Significant time and cost savings

Benefit #2

Timely competitor information that allowed them to change direction, react to market maneuvers and impact the company’s bottom line

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Overview

Competitive intelligence deliverables result in significant cost and time savings

Operational Impact

Quantitative Benefit