Case Studies Comparing the Performance of Seasonal Fixtures

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	Comparing the Performance of Seasonal Fixtures

Comparing the Performance of Seasonal Fixtures

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Visualization Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Retail Store Automation
Services	Data Science Services System Integration
Challenge	The retailer wanted to understand performance differences between their front-end seasonal merchandisers (FESM) and seasonal end caps (SEC) vs. FESMs and SECs from a third-party display vendor. Read More
About Customer	One of the nation’s fastest growing retailers, this small-format convenience and value retailer offers a compelling assortment of merchandise for the entire family. Products range from name brand food items to household cleaners, from health and beauty aids to toys, from apparel for every age to home fashions, all at everyday low prices. Read More
Solution	The retailer compared four sites featuring the vendor’s FESMs and SECs to a control group of three sites using the retailer’s own FESMs and SECs. To ensure a fair, “apples to apples” comparison, comprehensive metrics for each location were collected, including store-level traffic and conversion, display-level dwells and dwell conversion, as well as dwell times and sales. Data was collected over the same time period for each store location, spanning over four weeks between Thanksgiving and Christmas holidays. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Data Visualization

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Retail Store Automation

Services

Data Science Services

System Integration

Challenge

The retailer wanted to understand performance differences between their front-end seasonal merchandisers (FESM) and seasonal end caps (SEC) vs. FESMs and SECs from a third-party display vendor.

About Customer

One of the nation’s fastest growing retailers, this small-format convenience and value retailer offers a compelling assortment of merchandise for the entire family. Products range from name brand food items to household cleaners, from health and beauty aids to toys, from apparel for every age to home fashions, all at everyday low prices.

Solution

The retailer compared four sites featuring the vendor’s FESMs and SECs to a control group of three sites using the retailer’s own FESMs and SECs. To ensure a fair, “apples to apples” comparison, comprehensive metrics for each location were collected, including store-level traffic and conversion, display-level dwells and dwell conversion, as well as dwell times and sales. Data was collected over the same time period for each store location, spanning over four weeks between Thanksgiving and Christmas holidays.

Impact #1	RetailNext’s detailed retail analytics helped the retailer discover the better performer.
Impact #2	The display vendor’s FESM fixtures converted at a higher rate, despite lower traffic to those locations.
Impact #3	On average, shoppers spent $3 more at the vendor’s fixtures, or a boost of almost 42%.

Impact #1

RetailNext’s detailed retail analytics helped the retailer discover the better performer.

Impact #2

The display vendor’s FESM fixtures converted at a higher rate, despite lower traffic to those locations.

Impact #3

On average, shoppers spent $3 more at the vendor’s fixtures, or a boost of almost 42%.

Benefit #1	Shoppers spent $3 more at the vendor’s fixtures, a boost of almost 42%.

Benefit #1

Shoppers spent $3 more at the vendor’s fixtures, a boost of almost 42%.

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Overview

Comparing the Performance of Seasonal Fixtures

Operational Impact

Quantitative Benefit