GoodData Case Studies CompareNetworks achieves 90% annual customer retention with GoodData

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	CompareNetworks achieves 90% annual customer retention with GoodData GoodData

CompareNetworks achieves 90% annual customer retention with GoodData

GoodData

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Healthcare & Hospitals Life Sciences
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Maintenance Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	CompareNetworks, a company that builds B2B media marketplaces to connect science and healthcare manufacturers with target buyers, needed a business intelligence partner to fulfill their complex business needs. They wanted to help their customers cut costs and increase revenue with their proprietary imSMART tool, while also accelerating their own growth as a creator of comparative B2B marketplaces. However, they lacked the necessary analytics. Over the years, they observed their customers struggling to share data across sales and marketing teams to realize business goals. This led to the development of imSMART, an interactive mobile sales enablement tool for B2B companies within the science and healthcare industries. Read More
About Customer	CompareNetworks is a San Francisco-based company that builds B2B media marketplaces to connect science and healthcare manufacturers with target buyers. Its marketplaces span life sciences, pharmaceuticals, vision and dental care, and laboratory equipment. They feature over 8 million products with complete specifications and thousands of product videos to streamline purchasing and partnership decisions. The company was founded in 2000 and has been using GoodData since 2013 to analyze media marketplace profitability, total revenue, and identify opportunities for growth. CompareNetworks developed imSMART, an interactive mobile sales enablement tool for B2B companies within the science and healthcare industries, to help their customers reduce costs and increase revenue. Read More
Solution	CompareNetworks integrated GoodData into their imSMART platform to bring sophisticated cloud-based data analytics to science and healthcare manufacturers and service providers. This integration allowed CompareNetworks to empower its customers to analyze marketing campaigns and optimize sales pipelines. The reports provided by imSMART, powered by GoodData, offer granular, quantitative data on specific campaigns and reveal insights like which assets sales teams leverage the most when engaging with prospective buyers. This information has enabled sales and marketing teams to better allocate budget and reduce spending. Furthermore, CompareNetworks customers often integrate GoodData insights into their CRM and other BI tools to shed light on new trends and opportunities, accelerating sales pipelines, better identifying qualified leads, and optimizing marketing strategy. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Healthcare & Hospitals

Life Sciences

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Maintenance

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

CompareNetworks, a company that builds B2B media marketplaces to connect science and healthcare manufacturers with target buyers, needed a business intelligence partner to fulfill their complex business needs. They wanted to help their customers cut costs and increase revenue with their proprietary imSMART tool, while also accelerating their own growth as a creator of comparative B2B marketplaces. However, they lacked the necessary analytics. Over the years, they observed their customers struggling to share data across sales and marketing teams to realize business goals. This led to the development of imSMART, an interactive mobile sales enablement tool for B2B companies within the science and healthcare industries.

About Customer

CompareNetworks is a San Francisco-based company that builds B2B media marketplaces to connect science and healthcare manufacturers with target buyers. Its marketplaces span life sciences, pharmaceuticals, vision and dental care, and laboratory equipment. They feature over 8 million products with complete specifications and thousands of product videos to streamline purchasing and partnership decisions. The company was founded in 2000 and has been using GoodData since 2013 to analyze media marketplace profitability, total revenue, and identify opportunities for growth. CompareNetworks developed imSMART, an interactive mobile sales enablement tool for B2B companies within the science and healthcare industries, to help their customers reduce costs and increase revenue.

Solution

CompareNetworks integrated GoodData into their imSMART platform to bring sophisticated cloud-based data analytics to science and healthcare manufacturers and service providers. This integration allowed CompareNetworks to empower its customers to analyze marketing campaigns and optimize sales pipelines. The reports provided by imSMART, powered by GoodData, offer granular, quantitative data on specific campaigns and reveal insights like which assets sales teams leverage the most when engaging with prospective buyers. This information has enabled sales and marketing teams to better allocate budget and reduce spending. Furthermore, CompareNetworks customers often integrate GoodData insights into their CRM and other BI tools to shed light on new trends and opportunities, accelerating sales pipelines, better identifying qualified leads, and optimizing marketing strategy.

Impact #1	No additional IT overhead when integrating GoodData into the imSMART platform
Impact #2	Created a new revenue stream for CompareNetworks that became a selling point in customer acquisition
Impact #3	Customers have seen >300% YoY user growth

Impact #1

No additional IT overhead when integrating GoodData into the imSMART platform

Impact #2

Created a new revenue stream for CompareNetworks that became a selling point in customer acquisition

Impact #3

Customers have seen >300% YoY user growth

Benefit #1	100% scalable solution
Benefit #2	90% customer retention rate
Benefit #3	One customer cut printing costs by 50% after reports demonstrated that physical assets had little return on investment

Benefit #1

100% scalable solution

Benefit #2

90% customer retention rate

Benefit #3

One customer cut printing costs by 50% after reports demonstrated that physical assets had little return on investment

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Overview

CompareNetworks achieves 90% annual customer retention with GoodData

Operational Impact

Quantitative Benefit