Twilio
Case Studies
Community Leverages Twilio for Authentic Two-Way Text Messaging at Scale
Overview
Community Leverages Twilio for Authentic Two-Way Text Messaging at ScaleTwilio |
Analytics & Modeling - Machine Learning Platform as a Service (PaaS) - Application Development Platforms | |
Cement Telecommunications | |
Sales & Marketing | |
Operational Impact
The partnership with Twilio has allowed Community to create authentic connections between Leaders and their audiences. By equipping Leaders with a 10-digit phone number, fans can text and opt-in to receive messages, providing a more intimate channel of communication. This has led to increased brand loyalty, trust, and impact for the Leaders using the platform. Furthermore, the use of Twilio's technology has enabled Community to handle large scale messaging campaigns, ensuring reliable communication even at high volumes. As Community looks to expand internationally and develop new solutions for enterprise services, Twilio will remain a close partner, continuing to support the platform's growth and success. | |
Quantitative Benefit
Community's platform grew to 20 million active subscribers in just 10 months. | |
Community has sent more than 7 billion messages. | |
Community handles large scale messaging campaigns, with one campaign receiving more than 300 thousand replies. | |