Case Studies
Community Choice banks on Pyramid for advanced analytics
Overview
Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization | |
Finance & Insurance | |
Business Operation Sales & Marketing | |
Software Design & Engineering Services System Integration | |
Operational Impact
The most significant benefit for Community Choice is how Pyramid has advanced a strategy to become more data-driven, enabling a progressive credit union to differentiate itself from competitors further. Seeing benefits in operational efficiency has helped embed analytics in the company’s culture. | |
Even better, having the Pyramid Decision Intelligence Platform supports a journey of continual improvement, taking advantage of increasingly sophisticated analytics. Work is now underway to build on predictive with prescriptive analytics, using optimization modeling to determine the best way forward instead of interpreting past trends to make future decisions. | |
Eric Righetti described it as putting the credit union “ahead of the game” as a one-stop provider. “With key metrics available on a daily, weekly, and monthly basis, it helps us focus on the things we want to target as an organization, to really understand the behaviors of our members and be proactive in reaching out to them,” he said. | |
Quantitative Benefit
Licensed for 100 users. | |
Serving more than 115,000 members. | |
22 branches across Michigan. | |