CARTO Case Studies Commerce 360: Delivering Location Intelligence through BBVA’s financial Big Data

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	Commerce 360: Delivering Location Intelligence through BBVA’s financial Big Data CARTO

Commerce 360: Delivering Location Intelligence through BBVA’s financial Big Data

CARTO

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Finance & Insurance Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Data Science Services
Challenge	BBVA Data & Analytics identified a gap in the market to provide location-based insights to small to medium enterprises (SMEs) in Spain, which drive a large percentage of the country's economic activity. They wanted to develop a solution that could answer questions related to Performance Management and Site Planning. Point of Sale (POS) card payment terminals provided a wealth of historical sales data, which was then aggregated and anonymized to ensure statistics on retail activity could not be traced back to individual merchants or transactions of specific customers. Read More
About Customer	BBVA is a global leader in Financial Services with a presence in 30 countries. Headquartered in Madrid with more than 75 million customers around the world, their leadership team created a Data Science department to develop digital products for small to medium enterprises (SMEs). Today, BBVA Data & Analytics leads in areas such as FinTech and Big Data, with a special focus on providing their B2B clients and SMEs access to intelligence derived from their data. Prioritizing data protection, BBVA Data & Analytics uses advanced anonymization and aggregation techniques, making it impossible to detect information on the individual transactions of people and businesses. Read More
Solution	Using CARTO Engine, BBVA Data & Analytics launched Commerce360, a web-based solution with insights on customer spending patterns, trade area activity, and market performance based on transaction data. Commerce360 enables merchants to make data-driven decisions using statistical indicators based on data from actual transactions. The web-based solution features a customizable dashboard with over 100 different modules that display commercial activity through interactive maps, charts and data visualizations. Commerce360 presents commercial activity on specific retail sector and trade area by geocoding anonymized and aggregated POS data. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Finance & Insurance

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Data Science Services

Challenge

BBVA Data & Analytics identified a gap in the market to provide location-based insights to small to medium enterprises (SMEs) in Spain, which drive a large percentage of the country's economic activity. They wanted to develop a solution that could answer questions related to Performance Management and Site Planning. Point of Sale (POS) card payment terminals provided a wealth of historical sales data, which was then aggregated and anonymized to ensure statistics on retail activity could not be traced back to individual merchants or transactions of specific customers.

About Customer

BBVA is a global leader in Financial Services with a presence in 30 countries. Headquartered in Madrid with more than 75 million customers around the world, their leadership team created a Data Science department to develop digital products for small to medium enterprises (SMEs). Today, BBVA Data & Analytics leads in areas such as FinTech and Big Data, with a special focus on providing their B2B clients and SMEs access to intelligence derived from their data. Prioritizing data protection, BBVA Data & Analytics uses advanced anonymization and aggregation techniques, making it impossible to detect information on the individual transactions of people and businesses.

Solution

Using CARTO Engine, BBVA Data & Analytics launched Commerce360, a web-based solution with insights on customer spending patterns, trade area activity, and market performance based on transaction data. Commerce360 enables merchants to make data-driven decisions using statistical indicators based on data from actual transactions. The web-based solution features a customizable dashboard with over 100 different modules that display commercial activity through interactive maps, charts and data visualizations. Commerce360 presents commercial activity on specific retail sector and trade area by geocoding anonymized and aggregated POS data.

Impact #1	Commerce360 has enabled BBVA’s Data and Analytics team to further position themselves as the most data-driven bank in Spain and Latin America.
Impact #2	Innovative solutions like Commerce360 have allowed them to increase their B2B customer acquisition and reduce churn.
Impact #3	The solution provides invaluable insights to their SME clients to make them more sticky.

Impact #1

Commerce360 has enabled BBVA’s Data and Analytics team to further position themselves as the most data-driven bank in Spain and Latin America.

Impact #2

Innovative solutions like Commerce360 have allowed them to increase their B2B customer acquisition and reduce churn.

Impact #3

The solution provides invaluable insights to their SME clients to make them more sticky.

Benefit #1	4% decrease in B2B churn since launching Commerce360 solution.
Benefit #2	More than 1100 SMEs gaining unique purchase intelligence on a weekly basis to grow their business.

Benefit #1

4% decrease in B2B churn since launching Commerce360 solution.

Benefit #2

More than 1100 SMEs gaining unique purchase intelligence on a weekly basis to grow their business.

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Overview

Commerce 360: Delivering Location Intelligence through BBVA’s financial Big Data

Operational Impact

Quantitative Benefit