Uplight Case Studies ComEd Marketplace: A Next-Generation Digital Platform for Consumers

Edit This Case Study Record

	ComEd Marketplace: A Next-Generation Digital Platform for Consumers Uplight

ComEd Marketplace: A Next-Generation Digital Platform for Consumers

Uplight

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Renewable Energy Utilities
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Building Energy Management Energy Management System
Services	Software Design & Engineering Services System Integration Training
Challenge	The advent of the digital economy has transformed the way customers shop, share information, and think about products and services. Many customers today, particularly younger ones, expect personalized communication through their preferred channels. Utilities need to offer intuitive and convenient digital experiences to retain high levels of customer satisfaction. ComEd aimed to transform into a 'utility of the future' by delivering innovative products and services to make customers' lives more convenient and provide them more control over their energy use. Read More
About Customer	Commonwealth Edison Company, better known as ComEd, is a unit of Chicago-based Exelon Corporation, one of the nation’s largest electric utilities with approximately 10 million customers. ComEd provides service to approximately 3.9 million customers across northern Illinois, covering 70 percent of the state’s population. ComEd’s service territory spans from Iroquois County to the south, the Wisconsin border to the north, the Iowa border to the west, and the Indiana border to the east. ComEd is committed to evolving to meet customer needs in the digital economy. Read More
Solution	To meet evolving customer needs, ComEd developed the ComEd Marketplace, an innovative digital platform offering a variety of energy products like smart thermostats and energy-efficient lighting, and connected home products like the Nest indoor security camera and the August smart door lock. ComEd chose Uplight as the software supplier for the Marketplace platform after a formal selection process. The platform was launched in October 2016, initially targeting internal employees to test and refine customer interactions. Following a successful pilot, the Marketplace was rolled out to nearly 4 million customers, coinciding with the holiday shopping season. Multi-channel outreach efforts, including email, direct mail, bill inserts, and social media, were used to promote the platform and its energy-saving products. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Enterprise Resource Planning Systems (ERP)

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Renewable Energy

Utilities

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Building Energy Management

Energy Management System

Services

Software Design & Engineering Services

System Integration

Training

Challenge

The advent of the digital economy has transformed the way customers shop, share information, and think about products and services. Many customers today, particularly younger ones, expect personalized communication through their preferred channels. Utilities need to offer intuitive and convenient digital experiences to retain high levels of customer satisfaction. ComEd aimed to transform into a 'utility of the future' by delivering innovative products and services to make customers' lives more convenient and provide them more control over their energy use.

About Customer

Commonwealth Edison Company, better known as ComEd, is a unit of Chicago-based Exelon Corporation, one of the nation’s largest electric utilities with approximately 10 million customers. ComEd provides service to approximately 3.9 million customers across northern Illinois, covering 70 percent of the state’s population. ComEd’s service territory spans from Iroquois County to the south, the Wisconsin border to the north, the Iowa border to the west, and the Indiana border to the east. ComEd is committed to evolving to meet customer needs in the digital economy.

Solution

To meet evolving customer needs, ComEd developed the ComEd Marketplace, an innovative digital platform offering a variety of energy products like smart thermostats and energy-efficient lighting, and connected home products like the Nest indoor security camera and the August smart door lock. ComEd chose Uplight as the software supplier for the Marketplace platform after a formal selection process. The platform was launched in October 2016, initially targeting internal employees to test and refine customer interactions. Following a successful pilot, the Marketplace was rolled out to nearly 4 million customers, coinciding with the holiday shopping season. Multi-channel outreach efforts, including email, direct mail, bill inserts, and social media, were used to promote the platform and its energy-saving products.

Impact #1	The ComEd Marketplace has had over 600,000 visitors since its launch.
Impact #2	The platform has issued over $4 million in rebates to customers.
Impact #3	The Marketplace provides an easy-to-use e-commerce experience with information about and discounts on energy-efficient electronics, smart appliances, and lighting.

Impact #1

The ComEd Marketplace has had over 600,000 visitors since its launch.

Impact #2

The platform has issued over $4 million in rebates to customers.

Impact #3

The Marketplace provides an easy-to-use e-commerce experience with information about and discounts on energy-efficient electronics, smart appliances, and lighting.

Benefit #1	Over 600,000 visitors to the Marketplace.
Benefit #2	More than $4 million in rebates issued to customers.

Benefit #1

Over 600,000 visitors to the Marketplace.

Benefit #2

More than $4 million in rebates issued to customers.

Download PDF Version

Overview

ComEd Marketplace: A Next-Generation Digital Platform for Consumers

Operational Impact

Quantitative Benefit