Stream
Case Studies
CollX's In-App Chat Negotiation Boosts Retention Rate by 75%
Overview
CollX's In-App Chat Negotiation Boosts Retention Rate by 75%Stream |
Application Infrastructure & Middleware - Middleware, SDKs & Libraries Robots - Robot Application & Programming Software | |
Cement Transportation | |
Logistics & Transportation Sales & Marketing | |
System Integration | |
Operational Impact
The integration of the 'Deals' feature into the CollX app has significantly improved the user experience. By streamlining the negotiation process, users can now strike deals more efficiently, reducing the time spent on back-and-forth messaging. This has not only increased user engagement but also boosted the app's retention rate. Furthermore, the success of the 'Deals' feature has inspired CollX to continue improving and iterating on its platform. Future plans include the release of new, user-centric features to make the in-app experience even faster, easier, and more dynamic, such as native checkout, shipping, and more marketplace functionalities. | |
Quantitative Benefit
The 'Deals' feature was quickly adopted by CollX customers, with over 1,500 sales completed within days of its launch. | |
The combination of a dynamic chat interface and quicker negotiations resulted in a 75% retention rate for the app's chat users. | |
The 75% retention rate for chat users is significantly higher than the industry average of 35% for mobile apps in the eCommerce industry. | |