Aptivio Case Studies Coherent's Expansion into New Industries with Aptivio's AI Growth Engine

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	Coherent's Expansion into New Industries with Aptivio's AI Growth Engine Aptivio

Coherent's Expansion into New Industries with Aptivio's AI Growth Engine

Aptivio

Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Leasing Finance Automation Material Handling Automation
Challenge	Coherent, a company offering business software development services, was looking to expand into new industries. Their services, which transform Excel data into code, are widely applicable across various sectors. However, the challenge was to identify and quantify the conversion potential of opportunities in these new markets. They needed a tool that could provide insights into these industries and opportunities, and enable them to address these opportunities with contextual messaging. The company also required a solution that could unify their sales and marketing data. Read More
About Customer	Coherent is a company that offers crucial business software development services. They specialize in transforming Excel data into code, thereby simplifying software development and establishing cohesion between business systems, data platforms, and external partners. Their technology services are widely applicable, providing them with the opportunity for growth across a plethora of industries. Coherent was seeking to expand into these industries and required a tool that could help them identify and address opportunities with contextual messaging. Read More
Solution	Coherent identified Aptivio as the ideal solution for their expansion needs. Aptivio's technology empowered Coherent to reveal industries and opportunities in the market for their services. It provided three critical capabilities for expansion: behavioral trend analysis, contact discovery, and marketing automation. These capabilities were facilitated via accurate buyer intent analysis, marketing automation, and dedicated customer support features of Aptivio. Coherent incorporated Aptivio to take an agile approach to expand quickly with the new revenue AI growth engine. Read More Log in to view content
Contents

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Leasing Finance Automation

Material Handling Automation

Challenge

Coherent, a company offering business software development services, was looking to expand into new industries. Their services, which transform Excel data into code, are widely applicable across various sectors. However, the challenge was to identify and quantify the conversion potential of opportunities in these new markets. They needed a tool that could provide insights into these industries and opportunities, and enable them to address these opportunities with contextual messaging. The company also required a solution that could unify their sales and marketing data.

About Customer

Coherent is a company that offers crucial business software development services. They specialize in transforming Excel data into code, thereby simplifying software development and establishing cohesion between business systems, data platforms, and external partners. Their technology services are widely applicable, providing them with the opportunity for growth across a plethora of industries. Coherent was seeking to expand into these industries and required a tool that could help them identify and address opportunities with contextual messaging.

Solution

Coherent identified Aptivio as the ideal solution for their expansion needs. Aptivio's technology empowered Coherent to reveal industries and opportunities in the market for their services. It provided three critical capabilities for expansion: behavioral trend analysis, contact discovery, and marketing automation. These capabilities were facilitated via accurate buyer intent analysis, marketing automation, and dedicated customer support features of Aptivio. Coherent incorporated Aptivio to take an agile approach to expand quickly with the new revenue AI growth engine.

Impact #1	By incorporating Aptivio's AI growth engine, Coherent was able to take an agile approach to their expansion. The behavioral trend analysis, contact discovery, and marketing automation capabilities provided by Aptivio allowed Coherent to identify and address opportunities in new markets effectively. The accurate buyer intent analysis feature helped them understand the potential of these opportunities better. The dedicated customer support ensured smooth operation and utilization of these features. As a result, Coherent was able to send out a large number of email marketing messages, analyze a significant number of prospects, and close several new deals.

Impact #1

By incorporating Aptivio's AI growth engine, Coherent was able to take an agile approach to their expansion. The behavioral trend analysis, contact discovery, and marketing automation capabilities provided by Aptivio allowed Coherent to identify and address opportunities in new markets effectively. The accurate buyer intent analysis feature helped them understand the potential of these opportunities better. The dedicated customer support ensured smooth operation and utilization of these features. As a result, Coherent was able to send out a large number of email marketing messages, analyze a significant number of prospects, and close several new deals.

Benefit #1	10,000 email marketing messages sent
Benefit #2	240 prospects analyzed
Benefit #3	10 new deals closed

Benefit #1

10,000 email marketing messages sent

Benefit #2

240 prospects analyzed

Benefit #3

10 new deals closed

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Overview

Coherent's Expansion into New Industries with Aptivio's AI Growth Engine

Operational Impact

Quantitative Benefit