IBM Case Studies Coherent Path: Enhancing Retail Customer Engagement with IBM InfoSphere BigInsights

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	Coherent Path: Enhancing Retail Customer Engagement with IBM InfoSphere BigInsights IBM

Coherent Path: Enhancing Retail Customer Engagement with IBM InfoSphere BigInsights

IBM

Technology Category	Analytics & Modeling - Big Data Analytics
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Predictive Maintenance
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Coherent Path, a personalization pioneer, aimed to help its retail clients leverage their customer data to deliver experiences and offers optimized for the entire customer journey, not just the next step. The company wanted to differentiate itself from rival firms by moving beyond simplistic ‘you may also like’ recommendations to a position where it can help its retail clients maximize both near-term revenue as well as the lifetime value of their customers. The extreme complexity in terms of the number of products and channels made it hard for retailers to understand their customers’ behavior and preferences, particularly if they were only using nearest-neighbor statistical analysis. Read More
About Customer	Coherent Path is a company based in Boston, Massachusetts, specializing in providing cloud-based, personalization and predictive analytics solutions. The company helps retailers better engage with customers by offering unprecedented insight that enables retailers to customize promotions, thereby increasing customer loyalty and lifetime value. Coherent Path collects at least two years of data on products, transactions, and their customers. The company aims to help retailers understand what the optimal consumer journey looks like, so that they can see where unique customers are currently heading and nurture them on an individual, tailored basis. Read More
Solution	Coherent Path deployed IBM InfoSphere BigInsights software to support its revolutionary analytical approach—based on the use of advanced hyperbolic geometry to build multi-dimensional maps of retailers’ products and transactions. IBM InfoSphere BigInsights is designed to manage and analyze a huge volume, variety, and velocity of structured and unstructured data that enterprises generate every day. Coherent Path transforms this raw data into sophisticated maps that reveal the trajectories of individual customers on the path to loyalty. The distributed computation at the heart of InfoSphere BigInsights plays a critical role in enabling Coherent Path to perform highly complex geometric operations on vast quantities of retail data. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Predictive Maintenance

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Coherent Path, a personalization pioneer, aimed to help its retail clients leverage their customer data to deliver experiences and offers optimized for the entire customer journey, not just the next step. The company wanted to differentiate itself from rival firms by moving beyond simplistic ‘you may also like’ recommendations to a position where it can help its retail clients maximize both near-term revenue as well as the lifetime value of their customers. The extreme complexity in terms of the number of products and channels made it hard for retailers to understand their customers’ behavior and preferences, particularly if they were only using nearest-neighbor statistical analysis.

About Customer

Coherent Path is a company based in Boston, Massachusetts, specializing in providing cloud-based, personalization and predictive analytics solutions. The company helps retailers better engage with customers by offering unprecedented insight that enables retailers to customize promotions, thereby increasing customer loyalty and lifetime value. Coherent Path collects at least two years of data on products, transactions, and their customers. The company aims to help retailers understand what the optimal consumer journey looks like, so that they can see where unique customers are currently heading and nurture them on an individual, tailored basis.

Solution

Coherent Path deployed IBM InfoSphere BigInsights software to support its revolutionary analytical approach—based on the use of advanced hyperbolic geometry to build multi-dimensional maps of retailers’ products and transactions. IBM InfoSphere BigInsights is designed to manage and analyze a huge volume, variety, and velocity of structured and unstructured data that enterprises generate every day. Coherent Path transforms this raw data into sophisticated maps that reveal the trajectories of individual customers on the path to loyalty. The distributed computation at the heart of InfoSphere BigInsights plays a critical role in enabling Coherent Path to perform highly complex geometric operations on vast quantities of retail data.

Impact #1	Retailers gain a complete view of their customers’ purchasing behavior and preferences over time.
Impact #2	Retailers can define their optimal customer journey, see how individual customers are moving relative to that, and then optimize their engagement tactics to steer customers closer to the optimal journey.
Impact #3	Retailers can test a marketing tactic on a given set of customers, see the results on an updated version of the map, and then adjust the tactic accordingly.

Impact #1

Retailers gain a complete view of their customers’ purchasing behavior and preferences over time.

Impact #2

Retailers can define their optimal customer journey, see how individual customers are moving relative to that, and then optimize their engagement tactics to steer customers closer to the optimal journey.

Impact #3

Retailers can test a marketing tactic on a given set of customers, see the results on an updated version of the map, and then adjust the tactic accordingly.

Benefit #1	Maps provided to clients within 24 hours of receiving their data.

Benefit #1

Maps provided to clients within 24 hours of receiving their data.

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Overview

Coherent Path: Enhancing Retail Customer Engagement with IBM InfoSphere BigInsights

Operational Impact

Quantitative Benefit