Software AG Case Studies Cognizant Technology Solutions: Partner Innovation Award Winner

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	Cognizant Technology Solutions: Partner Innovation Award Winner Software AG

Cognizant Technology Solutions: Partner Innovation Award Winner

Software AG

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Finance & Insurance
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Software Design & Engineering Services
Challenge	In the digital age, banks are looking to present personalized offers to online customers as soon as they log in at a response time of two seconds or less. Offers must stay active for 30 minutes for tracking and processing reasons—all while millions of other customers may be accessing the same applications at the same time. The challenge was to develop a real-time personalized marketing promotion system for a leading retail/corporate bank that provides an optimal, secured, feasible, reliable and robust mechanism for presenting eligible marketing offers based on the user/visitor, channel and situation. Read More
About Customer	Cognizant is a leading provider of information technology, business consulting, enterprise applications and business process services. With more than 50 delivery centers worldwide and approximately 187,400 employees, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000 and the Fortune 500 and is ranked among the top-performing and fastest-growing companies in the world. This Software AG partner is headquartered in the U.S. Read More
Solution	Cognizant developed a real-time personalized marketing promotion system for a leading retail/corporate bank that provides an optimal, secured, feasible, reliable and robust mechanism for presenting eligible marketing offers based on the user/visitor, channel and situation. The solution is built on Cognizant’s re-usable business solution framework called RTPromoSys and the webMethods Integration Platform. webMethods Integration Server provides session management and integrates the promotional/marketing system and the Internet banking applications. By decoupling the system and applications, more applications can be added without changing the back-end mapping. The solution doesn’t depend on database storage. All required information is stored inside the broker document and available for a pre-configured duration. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Finance & Insurance

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Software Design & Engineering Services

Challenge

In the digital age, banks are looking to present personalized offers to online customers as soon as they log in at a response time of two seconds or less. Offers must stay active for 30 minutes for tracking and processing reasons—all while millions of other customers may be accessing the same applications at the same time. The challenge was to develop a real-time personalized marketing promotion system for a leading retail/corporate bank that provides an optimal, secured, feasible, reliable and robust mechanism for presenting eligible marketing offers based on the user/visitor, channel and situation.

About Customer

Cognizant is a leading provider of information technology, business consulting, enterprise applications and business process services. With more than 50 delivery centers worldwide and approximately 187,400 employees, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000 and the Fortune 500 and is ranked among the top-performing and fastest-growing companies in the world. This Software AG partner is headquartered in the U.S.

Solution

Cognizant developed a real-time personalized marketing promotion system for a leading retail/corporate bank that provides an optimal, secured, feasible, reliable and robust mechanism for presenting eligible marketing offers based on the user/visitor, channel and situation. The solution is built on Cognizant’s re-usable business solution framework called RTPromoSys and the webMethods Integration Platform. webMethods Integration Server provides session management and integrates the promotional/marketing system and the Internet banking applications. By decoupling the system and applications, more applications can be added without changing the back-end mapping. The solution doesn’t depend on database storage. All required information is stored inside the broker document and available for a pre-configured duration.

Impact #1	Response time to present offers is 500 milliseconds faster than the previous implementation and technology alternative—a 500 percent improvement.
Impact #2	The solution offers 100 percent coverage. Every customer is presented with an offer, which has increased the conversation rate for marketing products.
Impact #3	Application availability is higher because the simple and elegant architecture considerably reduces the number of failure points.

Impact #1

Response time to present offers is 500 milliseconds faster than the previous implementation and technology alternative—a 500 percent improvement.

Impact #2

The solution offers 100 percent coverage. Every customer is presented with an offer, which has increased the conversation rate for marketing products.

Impact #3

Application availability is higher because the simple and elegant architecture considerably reduces the number of failure points.

Benefit #1	Response time improved by 500 milliseconds
Benefit #2	100% coverage of customer offers
Benefit #3	Increased conversation rate for marketing products

Benefit #1

Response time improved by 500 milliseconds

Benefit #2

100% coverage of customer offers

Benefit #3

Increased conversation rate for marketing products

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Overview

Cognizant Technology Solutions: Partner Innovation Award Winner

Operational Impact

Quantitative Benefit