6sense
Case Studies
Code42’s Transformation: From MQLs to Opportunities with ABX
Overview
Code42’s Transformation: From MQLs to Opportunities with ABX6sense |
Cybersecurity & Privacy - Intrusion Detection | |
Oil & Gas | |
Procurement Sales & Marketing | |
Cybersecurity Theft Detection | |
Cybersecurity Services | |
Operational Impact
With the implementation of 6sense, Code42 was able to reach accounts earlier in their buying journeys. They could then use 6sense engagement metrics, such as content consumption and account progression, to personalize content and messaging. The ability to understand account engagement long before a form-fill has helped Code42 refocus marketing efforts. Form-fills only tell what’s happening at the bottom of the funnel. Seventy percent of the decision to buy typically happens before a customer ever fills out a form — at which point they are very close to making a purchase decision. 6sense’s data allowed Code42 to get in front of customers earlier in their research process, watch account engagement with 6sense grow, and tie that engagement to specific marketing efforts. | |
Quantitative Benefit
30% lift in opportunity volume | |
30% climb in opportunity wins | |
70% growth in deal size | |