Infobip
Case Studies
Club Comex: Boosting Campaign Revenue by 115% with RCS Business Messaging
Overview
Club Comex: Boosting Campaign Revenue by 115% with RCS Business MessagingInfobip |
Platform as a Service (PaaS) - Application Development Platforms Robots - Wheeled Robots | |
Retail Telecommunications | |
Product Research & Development Sales & Marketing | |
Retail Store Automation Theft Detection | |
Operational Impact
The implementation of RCS Business Messaging resulted in significant operational results for Club Comex. The first, sales-focused campaign resulted in a revenue increase of 115% over the previous year’s SMS communication. Additionally, click-throughs jumped to 7.9% from less than 3%. Their second customer-nurturing campaign using the magazine imagery resulted in a click-through rate of 20.6% – approximately ten times more than the campaign average with SMS. With demonstrated success in increasing both revenue and engagement rates, Club Comex continues to deliver more visually appealing and interactive native mobile messaging campaigns to their members via RCS Business Messaging. | |
Quantitative Benefit
115% increase in revenue | |
10x increase in click-through rate | |
Click-throughs jumped to 7.9% from less than 3% | |