Gong Case Studies Cloudinary Speeds up New Rep Ramp-Up with Gong

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	Cloudinary Speeds up New Rep Ramp-Up with Gong Gong

Cloudinary Speeds up New Rep Ramp-Up with Gong

Gong

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Software
Applicable Functions	Sales & Marketing
Use Cases	Remote Collaboration
Services	Data Science Services
Challenge	Cloudinary, a comprehensive cloud-based image and video management solution provider, faced a challenge in managing its sales team across four international locations in different time zones. The company used multiple conferencing systems like GoToMeeting, join.me, and Skype, making it difficult to record and review sales calls. The lack of visibility into sales conversations was a significant issue, especially for sales team members not sitting in the same office. The company needed a solution that could provide insights into what was working and what needed improvement in reps’ calls. Read More
About Customer	Cloudinary is a company that provides a comprehensive cloud-based image and video management solution. Founded in 2011, it has quickly become a preferred solution used by web and mobile application developers at major companies around the world to streamline media management and deliver an optimal end-user experience. Cloudinary’s 180,000 users include Answers.com, Conde Nast, Gawker, Gizmodo, GrubHub, Indiegogo, Outbrain, Snapdeal, Under Armour, Vogue, Wired and many others. The company's sales team, managed by Brittany Caulfield, Vice President of Sales, consists of 13 members including Account Executives, Sales Development Representatives, and Sales Engineers. Read More
Solution	Cloudinary implemented Gong's solution to address its challenge. Gong is a fully automated system that records all sales calls, eliminating the need for sales team members to manually record their calls. The system also allows product team members to understand what product features the sales reps have promised to clients and to hear client concerns in their own words. Gong's real-time listen-in feature allows managers to silently jump on and off a live call at will, without worrying about the conferencing system chiming and interrupting the call. The implementation of Gong at Cloudinary was quick and straightforward, with team members excited about not having to worry about recording calls anymore. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Software

Applicable Functions

Sales & Marketing

Use Cases

Remote Collaboration

Services

Data Science Services

Challenge

Cloudinary, a comprehensive cloud-based image and video management solution provider, faced a challenge in managing its sales team across four international locations in different time zones. The company used multiple conferencing systems like GoToMeeting, join.me, and Skype, making it difficult to record and review sales calls. The lack of visibility into sales conversations was a significant issue, especially for sales team members not sitting in the same office. The company needed a solution that could provide insights into what was working and what needed improvement in reps’ calls.

About Customer

Cloudinary is a company that provides a comprehensive cloud-based image and video management solution. Founded in 2011, it has quickly become a preferred solution used by web and mobile application developers at major companies around the world to streamline media management and deliver an optimal end-user experience. Cloudinary’s 180,000 users include Answers.com, Conde Nast, Gawker, Gizmodo, GrubHub, Indiegogo, Outbrain, Snapdeal, Under Armour, Vogue, Wired and many others. The company's sales team, managed by Brittany Caulfield, Vice President of Sales, consists of 13 members including Account Executives, Sales Development Representatives, and Sales Engineers.

Solution

Cloudinary implemented Gong's solution to address its challenge. Gong is a fully automated system that records all sales calls, eliminating the need for sales team members to manually record their calls. The system also allows product team members to understand what product features the sales reps have promised to clients and to hear client concerns in their own words. Gong's real-time listen-in feature allows managers to silently jump on and off a live call at will, without worrying about the conferencing system chiming and interrupting the call. The implementation of Gong at Cloudinary was quick and straightforward, with team members excited about not having to worry about recording calls anymore.

Impact #1	Gong's solution provided Cloudinary with visibility into sales conversations, allowing managers to understand what's working and what needs improvement in reps’ calls.
Impact #2	The system allowed product team members to understand what product features the sales reps have promised to clients and to hear client concerns in their own words.
Impact #3	Gong's real-time listen-in feature allowed managers to silently jump on and off a live call at will, without worrying about the conferencing system chiming and interrupting the call.

Impact #1

Gong's solution provided Cloudinary with visibility into sales conversations, allowing managers to understand what's working and what needs improvement in reps’ calls.

Impact #2

The system allowed product team members to understand what product features the sales reps have promised to clients and to hear client concerns in their own words.

Impact #3

Gong's real-time listen-in feature allowed managers to silently jump on and off a live call at will, without worrying about the conferencing system chiming and interrupting the call.

Benefit #1	15% faster ramp-up of new reps
Benefit #2	Clearer opportunity conversion rates

Benefit #1

15% faster ramp-up of new reps

Benefit #2

Clearer opportunity conversion rates

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Overview

Cloudinary Speeds up New Rep Ramp-Up with Gong

Operational Impact

Quantitative Benefit