LivePerson
Case Studies
Closing Big Sales—and Pleasing the CEO—With a New Live Chat Channel
Overview
Closing Big Sales—and Pleasing the CEO—With a New Live Chat ChannelLivePerson |
Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Data Management Platforms | |
Healthcare & Hospitals Life Sciences | |
Business Operation Sales & Marketing | |
Cloud Planning, Design & Implementation Services | |
Operational Impact
Live chat conversations have resulted in seven percent of closed sales deals and five percent of GenoLogics’ total sales revenue for the period. | |
Live chat is also shortening the sales cycle by answering prospects’ early questions quickly. | |
The time from lead acquisition to qualified opportunity is four weeks shorter when we are able to connect via live chat. | |
Quantitative Benefit
7% of closed deals and 5% of total sales revenue assisted by live chat in first 3 months | |
5% of current pipeline revenue assisted by live chat | |
4 weeks’ reduction in sales cycle for live chat-assisted leads | |