FusionCharts Case Studies ClickTale helps online businesses increase their conversion rates using FusionCharts

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	ClickTale helps online businesses increase their conversion rates using FusionCharts FusionCharts

ClickTale helps online businesses increase their conversion rates using FusionCharts

FusionCharts

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Data Visualization
Applicable Industries	E-Commerce Software
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	Data Science Services Software Design & Engineering Services
Challenge	ClickTale is a leader in Customer Experience Analytics (CEA), providing businesses with insights into their customers’ online behavior. Over 35,000 businesses rely on ClickTale for optimization of their website’s performance, improving usability and increasing conversion rates. As an analytics suite, ClickTale needs to generate a lot of reports, many of which require charts. The company was looking for an off-the-shelf charting component that would allow the development team to focus on the primary product, rather than reinventing the wheel. They needed a solution that could provide customers with meaningful reports of behavior inside their webpage by aggregating thousands of visitor sessions. These reports would help them in optimizing their website which ultimately translates into increased conversion rates. Read More
About Customer	ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. Over 35,000 businesses rely on ClickTale for optimization of their website’s performance, improving usability and increasing conversion rates. ClickTale tracks every mouse move, click & scroll and captures entire browsing sessions of visitors. Apart from behavioral videos, clients also have the option of analyzing web metrics with the help of powerful behavioral reports. The company provides customers with meaningful reports of behavior inside their webpage by aggregating thousands of visitor sessions. These reports help them in optimizing their website which ultimately translates into increased conversion rates. Read More
Solution	ClickTale decided to use FusionCharts because it offered a wide variety of charts that could easily work with both client and server-side code. The flexibility of the licensing plan was also a deciding factor, as it provided an option for future scalability. FusionCharts helps create animated and interactive Flash charts for web and desktop applications, converting monotonous data into exciting visuals. ClickTale has been using FusionCharts and FusionMaps for about two years now and their technical team is very satisfied with the products. The documentation and code samples provided by FusionCharts were very useful and the team needed no additional support. ClickTale mainly uses XY graphs and maps in its reports, and these have received great feedback from their subscribers. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

E-Commerce

Software

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

Data Science Services

Software Design & Engineering Services

Challenge

ClickTale is a leader in Customer Experience Analytics (CEA), providing businesses with insights into their customers’ online behavior. Over 35,000 businesses rely on ClickTale for optimization of their website’s performance, improving usability and increasing conversion rates. As an analytics suite, ClickTale needs to generate a lot of reports, many of which require charts. The company was looking for an off-the-shelf charting component that would allow the development team to focus on the primary product, rather than reinventing the wheel. They needed a solution that could provide customers with meaningful reports of behavior inside their webpage by aggregating thousands of visitor sessions. These reports would help them in optimizing their website which ultimately translates into increased conversion rates.

About Customer

ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. Over 35,000 businesses rely on ClickTale for optimization of their website’s performance, improving usability and increasing conversion rates. ClickTale tracks every mouse move, click & scroll and captures entire browsing sessions of visitors. Apart from behavioral videos, clients also have the option of analyzing web metrics with the help of powerful behavioral reports. The company provides customers with meaningful reports of behavior inside their webpage by aggregating thousands of visitor sessions. These reports help them in optimizing their website which ultimately translates into increased conversion rates.

Solution

ClickTale decided to use FusionCharts because it offered a wide variety of charts that could easily work with both client and server-side code. The flexibility of the licensing plan was also a deciding factor, as it provided an option for future scalability. FusionCharts helps create animated and interactive Flash charts for web and desktop applications, converting monotonous data into exciting visuals. ClickTale has been using FusionCharts and FusionMaps for about two years now and their technical team is very satisfied with the products. The documentation and code samples provided by FusionCharts were very useful and the team needed no additional support. ClickTale mainly uses XY graphs and maps in its reports, and these have received great feedback from their subscribers.

Impact #1	ClickTale has been using FusionCharts and FusionMaps for about two years now and their technical team is very satisfied with the products.
Impact #2	The documentation and code samples provided by FusionCharts were very useful and the team needed no additional support.
Impact #3	ClickTale mainly uses XY graphs and maps in its reports, and these have received great feedback from their subscribers.

Impact #1

ClickTale has been using FusionCharts and FusionMaps for about two years now and their technical team is very satisfied with the products.

Impact #2

The documentation and code samples provided by FusionCharts were very useful and the team needed no additional support.

Impact #3

ClickTale mainly uses XY graphs and maps in its reports, and these have received great feedback from their subscribers.

Benefit #1	Over 35,000 businesses rely on ClickTale for optimization of their website’s performance, improving usability and increasing conversion rates.
Benefit #2	The company provides customers with meaningful reports of behavior inside their webpage by aggregating thousands of visitor sessions.
Benefit #3	These reports help them in optimizing their website which ultimately translates into increased conversion rates.

Benefit #1

Over 35,000 businesses rely on ClickTale for optimization of their website’s performance, improving usability and increasing conversion rates.

Benefit #2

The company provides customers with meaningful reports of behavior inside their webpage by aggregating thousands of visitor sessions.

Benefit #3

These reports help them in optimizing their website which ultimately translates into increased conversion rates.

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Overview

ClickTale helps online businesses increase their conversion rates using FusionCharts

Operational Impact

Quantitative Benefit