Xtremepush Case Studies ClickLogiq and Xtremepush: A Partnership Driving Success in the Trading Industry

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	ClickLogiq and Xtremepush: A Partnership Driving Success in the Trading Industry Xtremepush

ClickLogiq and Xtremepush: A Partnership Driving Success in the Trading Industry

Xtremepush

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Onsite Human Safety Management Predictive Replenishment Real-Time Location System (RTLS)
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	ClickLogiq, a global leader in online performance-marketing solutions, was looking for a new provider to enhance their push notifications service. They had previously worked with several vendors but found their services to be merely acceptable. ClickLogiq had four main requirements for a new provider: seamless integration with their existing tech stack, proven ability to deliver ROI and results, a flexible pricing structure that would allow them to scale in line with their own customers’ growth, and a broad offering of channels and features to allow them to expand and enhance campaigns over time. They also needed a provider that could handle multiple brands and operate on a fair pricing model that only charged them for what they used. Read More
About Customer	ClickLogiq is a global leader in online performance-marketing solutions, founded in 2014. The company provides comprehensive services to clients in the financial trading industry, tailored to drive measurable growth and customer retention. ClickLogiq is a customer-centric marketing agency that focuses on delivering exceptional multichannel experiences for audiences of traders around the world. The company is committed to ensuring that customers have the real-time information needed to make informed choices. ClickLogiq makes data-driven decisions based on their understanding of each customer. The company works on behalf of multiple brands, making it important that their selected vendor operates on a fair pricing model that only charges them for what they use. Read More
Solution	ClickLogiq chose Xtremepush as their new provider. Xtremepush’s integration with Solitics, a data management and automation platform, was a key factor in ClickLogiq's decision. This integration allowed ClickLogiq to activate their customer data in support of personalised communications. Xtremepush’s excellent reputation for delivering solutions, particularly in the sports betting and gaming industry, also played a significant role in their decision. ClickLogiq was live with its first campaign within one month of signing the contract. Looking to the future, ClickLogiq intends to bring more of their clients in the trading industry onto the Xtremepush platform and explore new channels via the platform, like the on-site inbox. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Onsite Human Safety Management

Predictive Replenishment

Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

ClickLogiq, a global leader in online performance-marketing solutions, was looking for a new provider to enhance their push notifications service. They had previously worked with several vendors but found their services to be merely acceptable. ClickLogiq had four main requirements for a new provider: seamless integration with their existing tech stack, proven ability to deliver ROI and results, a flexible pricing structure that would allow them to scale in line with their own customers’ growth, and a broad offering of channels and features to allow them to expand and enhance campaigns over time. They also needed a provider that could handle multiple brands and operate on a fair pricing model that only charged them for what they used.

About Customer

ClickLogiq is a global leader in online performance-marketing solutions, founded in 2014. The company provides comprehensive services to clients in the financial trading industry, tailored to drive measurable growth and customer retention. ClickLogiq is a customer-centric marketing agency that focuses on delivering exceptional multichannel experiences for audiences of traders around the world. The company is committed to ensuring that customers have the real-time information needed to make informed choices. ClickLogiq makes data-driven decisions based on their understanding of each customer. The company works on behalf of multiple brands, making it important that their selected vendor operates on a fair pricing model that only charges them for what they use.

Solution

ClickLogiq chose Xtremepush as their new provider. Xtremepush’s integration with Solitics, a data management and automation platform, was a key factor in ClickLogiq's decision. This integration allowed ClickLogiq to activate their customer data in support of personalised communications. Xtremepush’s excellent reputation for delivering solutions, particularly in the sports betting and gaming industry, also played a significant role in their decision. ClickLogiq was live with its first campaign within one month of signing the contract. Looking to the future, ClickLogiq intends to bring more of their clients in the trading industry onto the Xtremepush platform and explore new channels via the platform, like the on-site inbox.

Impact #1	ClickLogiq was able to go live with its first campaign within one month of signing the contract with Xtremepush.
Impact #2	The company is now able to connect with customers in real time, within seconds of an event happening.
Impact #3	ClickLogiq has been able to execute a range of impactful and individually relevant campaigns, including promotion of live online events, financial market alerts, onboarding new traders, and fallback campaigns.

Impact #1

ClickLogiq was able to go live with its first campaign within one month of signing the contract with Xtremepush.

Impact #2

The company is now able to connect with customers in real time, within seconds of an event happening.

Impact #3

ClickLogiq has been able to execute a range of impactful and individually relevant campaigns, including promotion of live online events, financial market alerts, onboarding new traders, and fallback campaigns.

Benefit #1	Web push notifications have generated 529% higher trading activity compared to other short messaging campaigns such as SMS.
Benefit #2	10% of all web push campaigns were followed up by transactions in less than an hour after campaign interaction, while another 20% were followed up by a customer response within another hour.
Benefit #3	While the average click through rate for the channel for the period sits around 5%, 88% of web push campaigns are above this average, with 49% campaigns registering a CTR between 10-19%.

Benefit #1

Web push notifications have generated 529% higher trading activity compared to other short messaging campaigns such as SMS.

Benefit #2

10% of all web push campaigns were followed up by transactions in less than an hour after campaign interaction, while another 20% were followed up by a customer response within another hour.

Benefit #3

While the average click through rate for the channel for the period sits around 5%, 88% of web push campaigns are above this average, with 49% campaigns registering a CTR between 10-19%.

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Overview

ClickLogiq and Xtremepush: A Partnership Driving Success in the Trading Industry

Operational Impact

Quantitative Benefit