Brightpearl Case Studies Cleva's Remarkable Growth: A Case Study on IoT Integration

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	Cleva's Remarkable Growth: A Case Study on IoT Integration Brightpearl

Cleva's Remarkable Growth: A Case Study on IoT Integration

Brightpearl

Technology Category	Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries	Consumer Goods Retail
Applicable Functions	Sales & Marketing Warehouse & Inventory Management
Use Cases	Picking, Sorting & Positioning Retail Store Automation
Services	System Integration
Challenge	Cleva, a UK-based DIY brand, has been experiencing a rapid growth since its launch in 2016, doubling in size every year and achieving a 100% year-on-year growth rate. However, maintaining this growth post-Covid presented a significant challenge. The company had to deal with the fluctuating online demand that affected many businesses in the wake of the pandemic. Cleva had to ensure that it could continue to meet the demand for its products, which range from vacuum cleaners to outdoor power tools, and are sold both B2C and B2B via various online platforms. The company also faced the challenge of managing its operations efficiently as it expanded its product range and opened a second warehouse. Read More
About Customer	Cleva is a UK-based DIY brand that sells a wide range of products, including vacuum cleaners, lawnmowers, and outdoor power tools. The company, which was originally a Chinese-owned manufacturing brand, branched into the European direct-to-consumer market in 2016. It sells products online under its own brands, Vacmaster and LawnMaster, and caters to both B2C and B2B markets. Cleva's products are sold via its Shopify webstore, Amazon, eBay, and other online marketplaces such as Wayfair and B&Q. The company has experienced rapid growth since its launch, doubling in size every year and achieving a 100% year-on-year growth rate. Read More
Solution	Cleva adopted Brightpearl, a retail operating system, from its launch. The system's purpose-built features and intuitive connectivity made it an ideal choice for managing Cleva's operations. Brightpearl's powerful Automation Engine became an operational mainstay for Cleva, automating and streamlining processes such as orders, inventory, warehouse, shipping, and fulfilment. This automation not only reduced labour costs by around 50%, but also freed up key staff members to focus on other areas of the business. Brightpearl also allowed Cleva to make informed decisions about staffing levels. Furthermore, Brightpearl's ability to seamlessly interact with the team's accounting system meant that Cleva could receive high-quality data and analytics through one system. Read More Log in to view content
Contents

Technology Category

Functional Applications - Warehouse Management Systems (WMS)

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Sales & Marketing

Warehouse & Inventory Management

Use Cases

Picking, Sorting & Positioning

Retail Store Automation

Services

System Integration

Challenge

Cleva, a UK-based DIY brand, has been experiencing a rapid growth since its launch in 2016, doubling in size every year and achieving a 100% year-on-year growth rate. However, maintaining this growth post-Covid presented a significant challenge. The company had to deal with the fluctuating online demand that affected many businesses in the wake of the pandemic. Cleva had to ensure that it could continue to meet the demand for its products, which range from vacuum cleaners to outdoor power tools, and are sold both B2C and B2B via various online platforms. The company also faced the challenge of managing its operations efficiently as it expanded its product range and opened a second warehouse.

About Customer

Cleva is a UK-based DIY brand that sells a wide range of products, including vacuum cleaners, lawnmowers, and outdoor power tools. The company, which was originally a Chinese-owned manufacturing brand, branched into the European direct-to-consumer market in 2016. It sells products online under its own brands, Vacmaster and LawnMaster, and caters to both B2C and B2B markets. Cleva's products are sold via its Shopify webstore, Amazon, eBay, and other online marketplaces such as Wayfair and B&Q. The company has experienced rapid growth since its launch, doubling in size every year and achieving a 100% year-on-year growth rate.

Solution

Cleva adopted Brightpearl, a retail operating system, from its launch. The system's purpose-built features and intuitive connectivity made it an ideal choice for managing Cleva's operations. Brightpearl's powerful Automation Engine became an operational mainstay for Cleva, automating and streamlining processes such as orders, inventory, warehouse, shipping, and fulfilment. This automation not only reduced labour costs by around 50%, but also freed up key staff members to focus on other areas of the business. Brightpearl also allowed Cleva to make informed decisions about staffing levels. Furthermore, Brightpearl's ability to seamlessly interact with the team's accounting system meant that Cleva could receive high-quality data and analytics through one system.

Impact #1	The adoption of Brightpearl has significantly improved Cleva's operational efficiency. The automation and streamlining of processes have not only reduced labour costs but also allowed key staff members to focus on other areas of the business. This has resulted in a more efficient and effective operation, enabling Cleva to maintain its rapid growth even in the face of the challenges posed by the Covid-19 pandemic. Furthermore, the seamless interaction between Brightpearl and the team's accounting system has provided Cleva with high-quality data and analytics, aiding in decision-making and strategic planning. The company's success in managing its operations has been recognized with a place in Brightpearl’s Lightning 50 list of fastest-growing online brands.

Impact #1

The adoption of Brightpearl has significantly improved Cleva's operational efficiency. The automation and streamlining of processes have not only reduced labour costs but also allowed key staff members to focus on other areas of the business. This has resulted in a more efficient and effective operation, enabling Cleva to maintain its rapid growth even in the face of the challenges posed by the Covid-19 pandemic. Furthermore, the seamless interaction between Brightpearl and the team's accounting system has provided Cleva with high-quality data and analytics, aiding in decision-making and strategic planning. The company's success in managing its operations has been recognized with a place in Brightpearl’s Lightning 50 list of fastest-growing online brands.

Benefit #1	100% year-on-year growth rate since 2016.
Benefit #2	Ranked 15th fastest-growing online brand in the UK.
Benefit #3	Reduced labour costs by around 50% through automation.

Benefit #1

100% year-on-year growth rate since 2016.

Benefit #2

Ranked 15th fastest-growing online brand in the UK.

Benefit #3

Reduced labour costs by around 50% through automation.

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Overview

Cleva's Remarkable Growth: A Case Study on IoT Integration

Operational Impact

Quantitative Benefit