MoEngage
Case Studies
Cleartrip Enhances Customer Engagement and Conversion with IoT
Overview
Operational Impact
The implementation of personalized and relevant in-app messages and push notifications significantly improved Cleartrip's customer engagement and conversion rates. The use of MoEngage's User Intelligence allowed the company to identify customer drop-off points and effectively engage these customers through automated 'Personalized Smart Triggers'. This approach not only brought back customers who had abandoned a booking but also encouraged new users to make a booking. Furthermore, the personalized hotel deals delighted the customers and resulted in an increase in hotel bookings. Overall, the solution helped Cleartrip to enhance the customer experience and drive conversions. | |
Quantitative Benefit
45% Clicks-to-impressions on personalized interactions delivered to users who dropped off the booking funnel | |
19% conversions for personalized on-boarding in-app campaigns targeting new users | |
20% conversions for personalized campaigns up-selling hotels to targeted users | |