Appier Case Studies Clarins Enhances Digital Customer Acquisition Strategy with Appier’s CrossX and AiDeal Solutions

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	Clarins Enhances Digital Customer Acquisition Strategy with Appier’s CrossX and AiDeal Solutions Appier

Clarins Enhances Digital Customer Acquisition Strategy with Appier’s CrossX and AiDeal Solutions

Appier

Technology Category	Analytics & Modeling - Computer Vision Software Cybersecurity & Privacy - Identity & Authentication Management
Applicable Industries	E-Commerce
Applicable Functions	Procurement Sales & Marketing
Use Cases	Clinical Image Analysis Time Sensitive Networking
Challenge	Clarins, a leading global beauty brand, faced challenges in acquiring new shoppers and pinpointing high-value shoppers in an increasingly crowded online shopping market. The brand's lack of a marketing automation tool compounded this challenge, as it needed an efficient way to analyze millions of data signals, including user interests, behavior, and frequency, to identify high-value shoppers and display captivating messages to them at the right time. Additionally, Clarins aimed to maximize revenue from existing campaigns without offering sitewide discounts that could potentially hurt its brand image. The brand sought a strategic approach to convert more online visitors into shoppers, hoping to reach the right shoppers with the right incentive at the right time for a better conversion rate. Read More
About Customer	Clarins is a leading global beauty brand established in France in 1954. The brand is dedicated to listening to women’s needs and has a love for nature. For over 65 years, Clarins has offered personalized beauty solutions to make its customers feel special and loved. The brand incorporates plants and organic ingredients in its formulas to produce the most natural, luxury skincare products. Clarins has established its own e-commerce shop to discover more potential and valuable shoppers among its main target audience: 25+ year-old females. Read More
Solution	Clarins leveraged Appier’s CrossX and AiDeal solutions to overcome its challenges. CrossX’s AI technology helped Clarins identify and target high-value customers and convert hesitant shoppers into immediate buyers. By analyzing existing customers’ interests and behaviors, CrossX identified high-value shoppers, enabling Clarins to scale up their campaigns accordingly. Once Clarins identified its valuable target segment, it displayed campaign ads only to this customer segment who is likely to purchase, successfully reducing its CPA by 30%. Clarins also used Appier’s AiDeal solution to predict the purchase intent of shoppers by capturing users’ behavioral data and calculating each user’s hesitancy level. AiDeal helped Clarins present a pop-up with a time-limited special gift promotion instead of a discount promotion to trigger hesitant buyers to purchase, allowing Clarins to maintain its image as a luxury brand and increase the CVR by 44%. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Computer Vision Software

Cybersecurity & Privacy - Identity & Authentication Management

Applicable Industries

E-Commerce

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Clinical Image Analysis

Time Sensitive Networking

Challenge

Clarins, a leading global beauty brand, faced challenges in acquiring new shoppers and pinpointing high-value shoppers in an increasingly crowded online shopping market. The brand's lack of a marketing automation tool compounded this challenge, as it needed an efficient way to analyze millions of data signals, including user interests, behavior, and frequency, to identify high-value shoppers and display captivating messages to them at the right time. Additionally, Clarins aimed to maximize revenue from existing campaigns without offering sitewide discounts that could potentially hurt its brand image. The brand sought a strategic approach to convert more online visitors into shoppers, hoping to reach the right shoppers with the right incentive at the right time for a better conversion rate.

About Customer

Clarins is a leading global beauty brand established in France in 1954. The brand is dedicated to listening to women’s needs and has a love for nature. For over 65 years, Clarins has offered personalized beauty solutions to make its customers feel special and loved. The brand incorporates plants and organic ingredients in its formulas to produce the most natural, luxury skincare products. Clarins has established its own e-commerce shop to discover more potential and valuable shoppers among its main target audience: 25+ year-old females.

Solution

Clarins leveraged Appier’s CrossX and AiDeal solutions to overcome its challenges. CrossX’s AI technology helped Clarins identify and target high-value customers and convert hesitant shoppers into immediate buyers. By analyzing existing customers’ interests and behaviors, CrossX identified high-value shoppers, enabling Clarins to scale up their campaigns accordingly. Once Clarins identified its valuable target segment, it displayed campaign ads only to this customer segment who is likely to purchase, successfully reducing its CPA by 30%. Clarins also used Appier’s AiDeal solution to predict the purchase intent of shoppers by capturing users’ behavioral data and calculating each user’s hesitancy level. AiDeal helped Clarins present a pop-up with a time-limited special gift promotion instead of a discount promotion to trigger hesitant buyers to purchase, allowing Clarins to maintain its image as a luxury brand and increase the CVR by 44%.

Impact #1	By leveraging Appier’s CrossX and AiDeal solutions, Clarins was able to identify and target high-value customers more efficiently, leading to a significant reduction in its CPA. The brand was also able to convert hesitant shoppers into immediate buyers by presenting them with time-limited special gift promotions, which not only triggered purchases but also allowed Clarins to maintain its image as a luxury brand. Moreover, by offering brand-featured or top-rated products as incentives, Clarins was able to raise the cart value to drive additional sales. This strategy also enabled Clarins to warm up purchase intentions before Double 11, boost CVR during two major holidays - Double 11 and Christmas, and continue momentum after the big sales seasons.

Impact #1

By leveraging Appier’s CrossX and AiDeal solutions, Clarins was able to identify and target high-value customers more efficiently, leading to a significant reduction in its CPA. The brand was also able to convert hesitant shoppers into immediate buyers by presenting them with time-limited special gift promotions, which not only triggered purchases but also allowed Clarins to maintain its image as a luxury brand. Moreover, by offering brand-featured or top-rated products as incentives, Clarins was able to raise the cart value to drive additional sales. This strategy also enabled Clarins to warm up purchase intentions before Double 11, boost CVR during two major holidays - Double 11 and Christmas, and continue momentum after the big sales seasons.

Benefit #1	30% decrease in the CPA of Clarins’ social media ads
Benefit #2	44% increase in the CVR of Clarins’ holiday campaign

Benefit #1

30% decrease in the CPA of Clarins’ social media ads

Benefit #2

44% increase in the CVR of Clarins’ holiday campaign

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Overview

Clarins Enhances Digital Customer Acquisition Strategy with Appier’s CrossX and AiDeal Solutions

Operational Impact

Quantitative Benefit