Domo Case Studies CitrusAd Delivers Data to Global Retailers with Domo

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	CitrusAd Delivers Data to Global Retailers with Domo Domo

CitrusAd Delivers Data to Global Retailers with Domo

Domo

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Data Science Services
Challenge	CitrusAd, a leader in the e-commerce retail advertising space, helps retailers incorporate an auction-based advertising platform into their e-commerce operations. This allows brands to more effectively advertise to customers as they browse and search, helping them gain the exposure they need to get added to the cart and helping retailers further monetize their e-commerce operations. However, the company faced challenges in terms of scalability and the ability to extract insights and value out of data. Without a solution like Domo, it would have taken nearly six to twelve months to stand up a comparable solution. Read More
About Customer	CitrusAd is a company that operates in the e-commerce retail advertising space. Founded in 2017, it quickly grew to become a leader in its field. The company helps retailers incorporate an auction-based advertising platform into their e-commerce operations. This allows brands to more effectively advertise to customers as they browse and search. This not only helps brands gain the exposure they need to get added to the cart, but also helps retailers further monetize their e-commerce operations. CitrusAd operates in 22 countries and serves 46 retailers. The company handles 35 billion ad requests annually and has 90 Domo users. Read More
Solution	CitrusAd leveraged Domo, a data analytics and visualization tool, to address its challenges. The company was able to start using Domo in less than four weeks, a significant reduction from the six to twelve months it would have taken to stand up a comparable solution. With Domo, CitrusAd's team could focus on extracting insights and value out of the data, instead of spending time working on the plumbing. The company provided access to Domo to everyone in the company, enabling self-serve reporting and analytics for faster decision-making. CitrusAd also used Domo Everywhere to automatically create personalized reporting and analytics dashboards for each of its retailers and their advertisers. This provided each retailer with a self-service, white-labeled dedicated platform that was synced in real time with CitrusAd’s Domo instance. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Data Science Services

Challenge

CitrusAd, a leader in the e-commerce retail advertising space, helps retailers incorporate an auction-based advertising platform into their e-commerce operations. This allows brands to more effectively advertise to customers as they browse and search, helping them gain the exposure they need to get added to the cart and helping retailers further monetize their e-commerce operations. However, the company faced challenges in terms of scalability and the ability to extract insights and value out of data. Without a solution like Domo, it would have taken nearly six to twelve months to stand up a comparable solution.

About Customer

CitrusAd is a company that operates in the e-commerce retail advertising space. Founded in 2017, it quickly grew to become a leader in its field. The company helps retailers incorporate an auction-based advertising platform into their e-commerce operations. This allows brands to more effectively advertise to customers as they browse and search. This not only helps brands gain the exposure they need to get added to the cart, but also helps retailers further monetize their e-commerce operations. CitrusAd operates in 22 countries and serves 46 retailers. The company handles 35 billion ad requests annually and has 90 Domo users.

Solution

CitrusAd leveraged Domo, a data analytics and visualization tool, to address its challenges. The company was able to start using Domo in less than four weeks, a significant reduction from the six to twelve months it would have taken to stand up a comparable solution. With Domo, CitrusAd's team could focus on extracting insights and value out of the data, instead of spending time working on the plumbing. The company provided access to Domo to everyone in the company, enabling self-serve reporting and analytics for faster decision-making. CitrusAd also used Domo Everywhere to automatically create personalized reporting and analytics dashboards for each of its retailers and their advertisers. This provided each retailer with a self-service, white-labeled dedicated platform that was synced in real time with CitrusAd’s Domo instance.

Impact #1	Empowers self-serve reporting for employees
Impact #2	Allows data sharing with clients
Impact #3	Gives clients access to advanced analytics

Impact #1

Empowers self-serve reporting for employees

Impact #2

Allows data sharing with clients

Impact #3

Gives clients access to advanced analytics

Benefit #1	Started leveraging Domo in less than four weeks
Benefit #2	Handles 35 billion ad requests annually
Benefit #3	Serves 46 retailers in 22 countries

Benefit #1

Started leveraging Domo in less than four weeks

Benefit #2

Handles 35 billion ad requests annually

Benefit #3

Serves 46 retailers in 22 countries

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Overview

CitrusAd Delivers Data to Global Retailers with Domo

Operational Impact

Quantitative Benefit